02812nam 2200637Ia 450 99621117620331620230828230928.01-280-93240-697866109324050-470-27770-X1-60119-688-11-4051-8215-6(CKB)1000000000347534(EBL)306557(OCoLC)173666555(SSID)ssj0000072960(PQKBManifestationID)11114100(PQKBTitleCode)TC0000072960(PQKBWorkID)10102464(PQKB)10347431(MiAaPQ)EBC306557(EXLCZ)99100000000034753420060111d2006 uy 0engur|n|---|||||txtccrSensory and consumer research in food product design and development[electronic resource] /Howard R. Moskowitz, Jacqueline H. Beckley, and Anna V.A. Resurreccion1st ed.Ames, IA Blackwell Pub.20061 online resource (370 p.)IFT Press seriesDescription based upon print version of record.0-470-27644-4 0-8138-1632-7 Includes bibliographical references and index.8 So What Can Sensory Do for Me (or for My Company)?9 What Types of Tests Do Sensory Researchers Do? And . . . Why Do They Do Them?; 10 So What Are the Practical Considerations in Actually Running a Test? What Do Need to Know? What Does the Need to Know?; 11 Evolving Sensory Research; IndexThe food and beverage industries today face an intensely competitive business environment. To the degree that the product developer and marketer - as well as general business manager - can more fully understand the consumer and target development and marketing efforts, their business will be more successful. Sensory and Consumer Research in Food Product Design and Development is the first book to present, from the business viewpoint, the critical issues faced by sensory analysts, product developers, and market researchers in the food and beverage arena. The book's unIFT Press series.FoodSensory evaluationCommercial productsTestingFoodSensory evaluation.Commercial productsTesting.664.07664/.07Moskowitz Howard R305876Beckley Jacqueline H305877Resurreccion Anna V. A305878MiAaPQMiAaPQMiAaPQBOOK996211176203316Sensory and consumer research in food product design and development712554UNISA