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010   $a9786610932405
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035   $a(OCoLC)173666555
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100   $a20060111d2006      uy             0
101 0 $aeng
135   $aur|n|---|||||
181   $ctxt
182   $cc
183   $acr
200 10$aSensory and consumer research in food product design and development$b[electronic resource] /$fHoward R. Moskowitz, Jacqueline H. Beckley, and Anna V.A. Resurreccion
205   $a1st ed.
210   $aAmes, IA $cBlackwell Pub.$d2006
215   $a1 online resource (370 p.)
225 1 $aIFT Press series
300   $aDescription based upon print version of record.
311   $a0-470-27644-4 
311   $a0-8138-1632-7 
320   $aIncludes bibliographical references and index.
327   $a8 So What Can Sensory Do for Me (or for My Company)?9 What Types of Tests Do Sensory Researchers Do? And . . . Why Do They Do Them?; 10 So What Are the Practical Considerations in Actually Running a Test? What Do Need to Know? What Does the Need to Know?; 11 Evolving Sensory Research; Index
330   $aThe food and beverage industries today face an intensely competitive business environment. To the degree that the product developer and marketer - as well as general business manager - can more fully understand the consumer and target development and marketing efforts, their business will be more successful.  Sensory and Consumer Research in Food Product Design and Development is the first book to present, from the business viewpoint, the critical issues faced by sensory analysts, product developers, and market researchers in the food and beverage arena. The book's un
410  0$aIFT Press series.
606   $aFood$xSensory evaluation
606   $aCommercial products$xTesting
615  0$aFood$xSensory evaluation.
615  0$aCommercial products$xTesting.
676   $a664.07
676   $a664/.07
700   $aMoskowitz$b Howard R$0305876
701   $aBeckley$b Jacqueline H$0305877
701   $aResurreccion$b Anna V. A$0305878
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a996211176203316
996   $aSensory and consumer research in food product design and development$9712554
997   $aUNISA