Green to gold : how smart companies use environmental strategy to innovate, create value, and build competitive advantage / / Daniel C. Esty and Andrew S. Winston
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| Autore: |
Esty Daniel C
|
| Titolo: |
Green to gold : how smart companies use environmental strategy to innovate, create value, and build competitive advantage / / Daniel C. Esty and Andrew S. Winston
|
| Pubblicazione: | New Haven, [Conn.], : Yale University Press, 2006 |
| Edizione: | 1st ed. |
| Descrizione fisica: | xv, 366 p. : ill |
| Disciplina: | 658.4/083 |
| Soggetto topico: | Industrial management - Environmental aspects |
| Corporations - Environmental aspects | |
| Business enterprises - Environmental aspects | |
| Altri autori: |
WinstonAndrew S
|
| Note generali: | Title from caption. |
| Summary of: Green to gold : how smart companies use environmental strategy to innovate, create value, and build competitive advantage / Daniel C. Esty and Andrew S. Winston. New Haven, Conn. : Yale University Press, 2006. | |
| Available also for download as Adobe PDF and MP3 files and files compatible with Microsoft Reader and Palm Reader. | |
| Nota di bibliografia: | Includes bibliographical references (p. 321-348) and index. |
| Nota di contenuto: | Cover -- Contents -- Acknowledgments -- Preface -- Introduction: The Environmental Lens -- Part One. Preparing for a New World -- 1 Eco-Advantage -- 2 Natural Drivers of the Green Wave -- 3 Who's Behind the Green Wave? -- Part Two. Strategies for Building Eco-Advantage -- 4 Managing the Downside -- 5 Building the Upside -- Part Three. What WaveRiders Do -- 6 The Eco-Advantage Mindset -- 7 Eco-Tracking -- 8 Redesigning Your World -- 9 Inspiring an Eco-Advantage Culture -- Part Four. Putting It All Together -- 10 Why Environmental Initiatives Fail -- 11 Taking Action -- 12 Eco-Advantage Strategy -- Appendix 1: Additional Resources -- Appendix 2: Methodological Overview -- Appendix 3: Most Relevant Tools for Each Green-to-Gold Play -- Notes -- Index. |
| Sommario/riassunto: | A must-read guide for business leaders who want to profit from the Green Revolution and avoid its many pitfalls. |
| Titolo autorizzato: | Green to gold |
| ISBN: | 1-281-73463-2 |
| 9786611734633 | |
| 0-300-13498-3 | |
| Formato: | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione: | Inglese |
| Record Nr.: | 9910828819803321 |
| Lo trovi qui: | Univ. Federico II |
| Opac: | Controlla la disponibilità qui |