|
|
|
|
|
|
|
|
1. |
Record Nr. |
UNINA9910828819803321 |
|
|
Autore |
Esty Daniel C |
|
|
Titolo |
Green to gold : how smart companies use environmental strategy to innovate, create value, and build competitive advantage / / Daniel C. Esty and Andrew S. Winston |
|
|
|
|
|
|
|
Pubbl/distr/stampa |
|
|
New Haven, [Conn.], : Yale University Press, 2006 |
|
|
|
|
|
|
|
ISBN |
|
1-281-73463-2 |
9786611734633 |
0-300-13498-3 |
|
|
|
|
|
|
|
|
Edizione |
[1st ed.] |
|
|
|
|
|
Descrizione fisica |
|
|
|
|
|
|
Altri autori (Persone) |
|
|
|
|
|
|
Disciplina |
|
|
|
|
|
|
Soggetti |
|
Industrial management - Environmental aspects |
Corporations - Environmental aspects |
Business enterprises - Environmental aspects |
|
|
|
|
|
|
|
|
Lingua di pubblicazione |
|
|
|
|
|
|
Formato |
Materiale a stampa |
|
|
|
|
|
Livello bibliografico |
Monografia |
|
|
|
|
|
Note generali |
|
Title from caption. |
Summary of: Green to gold : how smart companies use environmental strategy to innovate, create value, and build competitive advantage / Daniel C. Esty and Andrew S. Winston. New Haven, Conn. : Yale University Press, 2006. |
Available also for download as Adobe PDF and MP3 files and files compatible with Microsoft Reader and Palm Reader. |
|
|
|
|
|
|
|
|
Nota di bibliografia |
|
Includes bibliographical references (p. 321-348) and index. |
|
|
|
|
|
|
Nota di contenuto |
|
Cover -- Contents -- Acknowledgments -- Preface -- Introduction: The Environmental Lens -- Part One. Preparing for a New World -- 1 Eco-Advantage -- 2 Natural Drivers of the Green Wave -- 3 Who's Behind the Green Wave? -- Part Two. Strategies for Building Eco-Advantage -- 4 Managing the Downside -- 5 Building the Upside -- Part Three. What WaveRiders Do -- 6 The Eco-Advantage Mindset -- 7 Eco-Tracking -- 8 Redesigning Your World -- 9 Inspiring an Eco-Advantage Culture -- Part Four. Putting It All Together -- 10 Why Environmental Initiatives Fail -- 11 Taking Action -- 12 Eco-Advantage Strategy -- Appendix 1: Additional Resources -- Appendix 2: Methodological Overview -- Appendix 3: Most Relevant Tools for Each Green-to-Gold Play -- Notes -- Index. |
|
|
|
|
|
|
|