LEADER 03171nam 2200637 a 450 001 9910828819803321 005 20240418002325.0 010 $a1-281-73463-2 010 $a9786611734633 010 $a0-300-13498-3 035 $a(CKB)1000000000381401 035 $a(CtWfDGI)bkx00017546 035 $a(SSID)ssj0000165661 035 $a(PQKBManifestationID)11177687 035 $a(PQKBTitleCode)TC0000165661 035 $a(PQKBWorkID)10145040 035 $a(PQKB)10247925 035 $a(MiAaPQ)EBC3420338 035 $a(Au-PeEL)EBL3420338 035 $a(CaPaEBR)ebr10210221 035 $a(CaONFJC)MIL173463 035 $a(OCoLC)923592381 035 $a(EXLCZ)991000000000381401 100 $a20060706d2006 uy 0 101 0 $aeng 135 $aurzn|||||| 181 $ctxt 182 $cc 183 $acr 200 10$aGreen to gold $ehow smart companies use environmental strategy to innovate, create value, and build competitive advantage /$fDaniel C. Esty and Andrew S. Winston 205 $a1st ed. 210 $aNew Haven, [Conn.] $cYale University Press$d2006 215 $axv, 366 p. $cill 300 $aTitle from caption. 300 $aSummary of: Green to gold : how smart companies use environmental strategy to innovate, create value, and build competitive advantage / Daniel C. Esty and Andrew S. Winston. New Haven, Conn. : Yale University Press, 2006. 300 $aAvailable also for download as Adobe PDF and MP3 files and files compatible with Microsoft Reader and Palm Reader. 311 $a0-300-11997-6 320 $aIncludes bibliographical references (p. 321-348) and index. 327 $aCover -- Contents -- Acknowledgments -- Preface -- Introduction: The Environmental Lens -- Part One. Preparing for a New World -- 1 Eco-Advantage -- 2 Natural Drivers of the Green Wave -- 3 Who's Behind the Green Wave? -- Part Two. Strategies for Building Eco-Advantage -- 4 Managing the Downside -- 5 Building the Upside -- Part Three. What WaveRiders Do -- 6 The Eco-Advantage Mindset -- 7 Eco-Tracking -- 8 Redesigning Your World -- 9 Inspiring an Eco-Advantage Culture -- Part Four. Putting It All Together -- 10 Why Environmental Initiatives Fail -- 11 Taking Action -- 12 Eco-Advantage Strategy -- Appendix 1: Additional Resources -- Appendix 2: Methodological Overview -- Appendix 3: Most Relevant Tools for Each Green-to-Gold Play -- Notes -- Index. 330 $aA must-read guide for business leaders who want to profit from the Green Revolution and avoid its many pitfalls. 606 $aIndustrial management$xEnvironmental aspects 606 $aCorporations$xEnvironmental aspects 606 $aBusiness enterprises$xEnvironmental aspects 615 0$aIndustrial management$xEnvironmental aspects. 615 0$aCorporations$xEnvironmental aspects. 615 0$aBusiness enterprises$xEnvironmental aspects. 676 $a658.4/083 700 $aEsty$b Daniel C$0147854 701 $aWinston$b Andrew S$01657189 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910828819803321 996 $aGreen to gold$94010480 997 $aUNINA