03171nam 2200637 a 450 991082881980332120240418002325.01-281-73463-297866117346330-300-13498-3(CKB)1000000000381401(CtWfDGI)bkx00017546(SSID)ssj0000165661(PQKBManifestationID)11177687(PQKBTitleCode)TC0000165661(PQKBWorkID)10145040(PQKB)10247925(MiAaPQ)EBC3420338(Au-PeEL)EBL3420338(CaPaEBR)ebr10210221(CaONFJC)MIL173463(OCoLC)923592381(EXLCZ)99100000000038140120060706d2006 uy 0engurzn||||||txtccrGreen to gold how smart companies use environmental strategy to innovate, create value, and build competitive advantage /Daniel C. Esty and Andrew S. Winston1st ed.New Haven, [Conn.] Yale University Press2006xv, 366 p. illTitle from caption.Summary of: Green to gold : how smart companies use environmental strategy to innovate, create value, and build competitive advantage / Daniel C. Esty and Andrew S. Winston. New Haven, Conn. : Yale University Press, 2006.Available also for download as Adobe PDF and MP3 files and files compatible with Microsoft Reader and Palm Reader.0-300-11997-6 Includes bibliographical references (p. 321-348) and index.Cover -- Contents -- Acknowledgments -- Preface -- Introduction: The Environmental Lens -- Part One. Preparing for a New World -- 1 Eco-Advantage -- 2 Natural Drivers of the Green Wave -- 3 Who's Behind the Green Wave? -- Part Two. Strategies for Building Eco-Advantage -- 4 Managing the Downside -- 5 Building the Upside -- Part Three. What WaveRiders Do -- 6 The Eco-Advantage Mindset -- 7 Eco-Tracking -- 8 Redesigning Your World -- 9 Inspiring an Eco-Advantage Culture -- Part Four. Putting It All Together -- 10 Why Environmental Initiatives Fail -- 11 Taking Action -- 12 Eco-Advantage Strategy -- Appendix 1: Additional Resources -- Appendix 2: Methodological Overview -- Appendix 3: Most Relevant Tools for Each Green-to-Gold Play -- Notes -- Index.A must-read guide for business leaders who want to profit from the Green Revolution and avoid its many pitfalls.Industrial managementEnvironmental aspectsCorporationsEnvironmental aspectsBusiness enterprisesEnvironmental aspectsIndustrial managementEnvironmental aspects.CorporationsEnvironmental aspects.Business enterprisesEnvironmental aspects.658.4/083Esty Daniel C147854Winston Andrew S1657189MiAaPQMiAaPQMiAaPQBOOK9910828819803321Green to gold4010480UNINA