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Autore: |
Thain Greg <1954->
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Titolo: |
Store wars [[electronic resource] ] : the worldwide battle for mindspace and shelfspace, online and in-store / / Greg Thain and John Bradley
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Pubblicazione: | Chichester, West Sussex, U.K., : Wiley, 2012 |
Edizione: | 2nd ed. |
Descrizione fisica: | 1 online resource (310 p.) |
Disciplina: | 381./1 |
Soggetto topico: | Retail trade |
Marketing | |
Consumer goods | |
Altri autori: |
BradleyJohn <1957->
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Note generali: | Description based upon print version of record. |
Nota di bibliografia: | Includes bibliographical references and index. |
Nota di contenuto: | Shifting of power in the value chain -- Differences between manufacturers and retailers -- The fragility of a marketing orientation -- Retailers and the marketing concept -- The battle for mindspace and shelfspace -- The battle for mindspace -- The battle for shelfspace -- Creating a sustainable retail differential advantage -- Private label -- Trade marketing -- Internationalisation and emerging markets -- E-retailing -- The new order and its challenges. |
Sommario/riassunto: | The sequel to the highly successful Store Wars: the battle for mindspace and shelfspace published in 1995. The new edition will retain all the strengths of the old book including a comprehensive and complex approach to the consumer & retail market and the interaction between FMCG retailers and manufacturers. The book will be thoroughly revised and updated and will consist of 4 main parts:A section on leading FMCG companies and brands (such as Coke, P&G, Unilever, Nestle, L'Oreal etc.), their marketing and branding strategies in the western markets (USA, Western Europe: UK, Franc |
Titolo autorizzato: | Store wars ![]() |
ISBN: | 1-119-20783-5 |
1-283-54972-7 | |
9786613862174 | |
1-118-37424-X | |
1-118-37481-9 | |
Formato: | Materiale a stampa ![]() |
Livello bibliografico | Monografia |
Lingua di pubblicazione: | Inglese |
Record Nr.: | 9910812608003321 |
Lo trovi qui: | Univ. Federico II |
Opac: | Controlla la disponibilità qui |