International public relations [[electronic resource] ] : negotiating culture, identity, and power / / Patricia A. Curtin, T. Kenn Gaither

• Autore: Curtin Patricia A (Patricia Ann), <1955->
• Pubblicazione: Thousand Oaks, [Calif.] ; ; London, : SAGE, c2007
• Edizione: 1st ed.
• Descrizione fisica: 1 online resource (xiii, 304 p.) : ill., map
• Disciplina: 659.2
• Soggetto topico: Public relations; Intercultural communication; Relacions públiques; Comunicació intercultural
• Altri autori: GaitherThomas Kenneth
• Note generali: Description based upon print version of record.
• Nota di bibliografia: Includes bibliographical references (p. 265-281) and index.
• Nota di contenuto: Cover; Contents; Preface; 1 - The Challenges of International Public Relations; 2 - Opening Global Gateways; 3 - Global Public Relations and the Circuit of Culture; 4 - The Regulatory Environments of Global Public Relations Practice; 5 - The Face and Shape of Global Public Relations Campaign Materials; 6 - Practicing Public Relations in a Global Environment; 7 - Consumption; 8 - Contested Identities, Shifting Publics in a Globalized World; 9 - Capturing the Synergy of the Circuit; 10 - Circuiting the Globe; 11 - Ethical Considerations in Global Practice ; 12 - The Future of International Public Relations PracticeBibliography; Index; About the Authors
• Sommario/riassunto: This work offers an innovative critical approach to international public relations theory and practice. It presents the cultural-economic model of international public relations practice, a model that describes and explains public relations techniques and practices in a variety of regulatory, political and cultural climates.
• Titolo autorizzato: International public relations
• ISBN: 1-4522-2481-1; 1-4129-1414-0; 1-4522-1328-3
• Formato: Materiale a stampa
• Livello bibliografico: Monografia
• Lingua di pubblicazione: Inglese
• Record Nr.: 9910807904003321
• Lo trovi qui: Univ. Federico II