Communication Design and Branding [[electronic resource] ] : A Multidisciplinary Approach / / edited by Nuno Martins, Daniel Raposo
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| Autore: |
Martins Nuno
|
| Titolo: |
Communication Design and Branding [[electronic resource] ] : A Multidisciplinary Approach / / edited by Nuno Martins, Daniel Raposo
|
| Pubblicazione: | Cham : , : Springer Nature Switzerland : , : Imprint : Springer, , 2023 |
| Edizione: | 1st ed. 2023. |
| Descrizione fisica: | 1 online resource (362 pages) |
| Disciplina: | 658.827 |
| Soggetto topico: | Branding (Marketing) |
| Interactive multimedia | |
| Multimedia systems | |
| Human-machine systems | |
| Branding | |
| Media Design | |
| Interaction Design | |
| Altri autori: |
RaposoDaniel
|
| Nota di contenuto: | Visual Identity Design and Communication Design -- Mapping out the narrative dimensions of visual identities: a typological classification -- Principles for the Design of Brand Marks -- Dynamic Visual Identities: fundamental principles for their construction -- Redesigning the Visual Identity of Non-profit Organizations: The Case Study of Escola Oficina -- Certification of vegan and vegetarian products: V-label’s redesign -- A Product and Mobile Application based Residential Cooling System with Zero Emission -- Communication Design and Brand Advertising -- “So that Kyoto will always remain Kyoto”: Reflections on the Impact of Outdoor Advertising Policies in Kyoto city -- What do #Storytelling and #Marketing have in common? A comprehensive literature review from the Web of Science -- Applying Eye Tracking Technique to Evaluate Poster Design: A Study on World Peace Poster -- Section 3 – Brand Image and user experience -- Between the Image and the Experience of the City: “Learning from Las Vegas” and “New Babylon” as Paradigmatic Cases -- Destination image through TripAdvisor´s reviews analysis. |
| Sommario/riassunto: | This book gathers new empirical findings fostering advances in the areas of communication design and branding, with a special emphasis of interdisciplinary approaches showing how to combine knowledge in those fields to improve businesses in a digital, global world. Gathering original, peer-reviewed contributions written by designers, computer scientists, marketer and product managers, this book provides both the communication and branding communities with a timely snapshot of current strategies and best-practices to improve different kinds of business through design. By highlighting current challenges, it is also intended to inspire and foster collaboration between different groups, in both university and industry. . |
| Titolo autorizzato: | Communication Design and Branding |
| ISBN: | 3-031-35385-4 |
| Formato: | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione: | Inglese |
| Record Nr.: | 9910743689803321 |
| Lo trovi qui: | Univ. Federico II |
| Opac: | Controlla la disponibilità qui |
Serie:
Springer Series in Design and Innovation, . 2661-8192 ; ; 32