The law of reputation and brands in the Asia Pacific / / edited by Andrew T. Kenyon, Ng-Loy Wee Loon and Megan Richardson [[electronic resource]]
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| Titolo: |
The law of reputation and brands in the Asia Pacific / / edited by Andrew T. Kenyon, Ng-Loy Wee Loon and Megan Richardson [[electronic resource]]
|
| Pubblicazione: | Cambridge : , : Cambridge University Press, , 2012 |
| Descrizione fisica: | 1 online resource (xvi, 279 pages) : digital, PDF file(s) |
| Disciplina: | 346.04/8 |
| Soggetto topico: | Brand name products - Law and legislation - Asia |
| Brand name products - Law and legislation - Pacific Area | |
| Reputation (Law) | |
| Libel and slander | |
| Names, Personal - Law and legislation | |
| Persona (resp. second.): | KenyonAndrew T. |
| Ng-LoyWee Loon | |
| RichardsonMegan | |
| Note generali: | Title from publisher's bibliographic system (viewed on 05 Oct 2015). |
| Nota di bibliografia: | Includes bibliographical references and index. |
| Nota di contenuto: | What is the value of a brand to a firm? / Don O'Sullivan, Kwanghui Lim, and Janice Luck -- The social benefits and costs of trade marks and brands / Christine Greenhalgh -- Legal and cultural approaches to the protection of the contemporary celebrity brand in the Asia Pacific region / David Tan -- No personality rights for pop stars in Hong Kong? / Peter K. Yu -- Fashioning personality rights in Australia / Megan Richardson and Andrew T. Kenyon -- Protection of reputation in the trade mark and copyright laws of Malaysia and Singapore : divergence and a cultural exploration / Khaw Lake Tee, Tay Pek San, and Ng-Loy Wee Loon -- Reproduction rights in US trade mark law / Graeme W. Austin -- From magic charms to symbols of wealth : well-known trade marks in Indonesia / Christoph Antons -- Names as brands : moral rights and the 'unreasonable' pseudonym in Australia / Elizabeth Adeney -- The use of survey evidence in Australian trade mark and passing off cases / Vicki Huang, Kimberlee Weatherall, and Elizabeth Webster -- The place of expert evidence in unfair competition cases : the Australian experience / Sam Ricketson -- Geographical indications : Europe's strange chimera or developing countries' champion? / Melissa de Zwart -- Branding traditional peoples' traditional knowledge / Susy Frankel. |
| Sommario/riassunto: | Efforts to expand the scope of legal protection given to reputation and brands in the Asia Pacific region have led to considerable controversy. Written by a variety of experts, the essays in this book consider the developing law of reputation and brands in a fraught area. |
| Altri titoli varianti: | The Law of Reputation & Brands in the Asia Pacific |
| Titolo autorizzato: | The law of reputation and brands in the Asia Pacific |
| ISBN: | 1-139-33441-7 |
| 1-107-23076-4 | |
| 1-139-08460-7 | |
| 1-280-39415-3 | |
| 1-139-33785-8 | |
| 9786613572073 | |
| 1-139-34030-1 | |
| 1-139-34188-X | |
| 1-139-33698-3 | |
| 1-139-33872-2 | |
| Formato: | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione: | Inglese |
| Record Nr.: | 9910461605803321 |
| Lo trovi qui: | Univ. Federico II |
| Opac: | Controlla la disponibilità qui |
Serie:
Cambridge intellectual property and information law ; ; 16.