04246nam 22007812 450 991046160580332120151005020623.01-139-33441-71-107-23076-41-139-08460-71-280-39415-31-139-33785-897866135720731-139-34030-11-139-34188-X1-139-33698-31-139-33872-2(CKB)2670000000177923(EBL)866834(OCoLC)792684363(SSID)ssj0000637697(PQKBManifestationID)11367510(PQKBTitleCode)TC0000637697(PQKBWorkID)10684035(PQKB)11516902(UkCbUP)CR9781139084604(MiAaPQ)EBC866834(Au-PeEL)EBL866834(CaPaEBR)ebr10558190(CaONFJC)MIL357207(EXLCZ)99267000000017792320110506d2012|||| uy| 0engur|||||||||||txtrdacontentcrdamediacrrdacarrierThe law of reputation and brands in the Asia Pacific /edited by Andrew T. Kenyon, Ng-Loy Wee Loon and Megan Richardson[electronic resource]Cambridge :Cambridge University Press,2012.1 online resource (xvi, 279 pages) digital, PDF file(s)Cambridge intellectual property and information law ;16Title from publisher's bibliographic system (viewed on 05 Oct 2015).1-107-01772-6 Includes bibliographical references and index.What is the value of a brand to a firm? /Don O'Sullivan, Kwanghui Lim, and Janice Luck --The social benefits and costs of trade marks and brands /Christine Greenhalgh --Legal and cultural approaches to the protection of the contemporary celebrity brand in the Asia Pacific region /David Tan --No personality rights for pop stars in Hong Kong? /Peter K. Yu --Fashioning personality rights in Australia /Megan Richardson and Andrew T. Kenyon --Protection of reputation in the trade mark and copyright laws of Malaysia and Singapore : divergence and a cultural exploration /Khaw Lake Tee, Tay Pek San, and Ng-Loy Wee Loon --Reproduction rights in US trade mark law /Graeme W. Austin --From magic charms to symbols of wealth : well-known trade marks in Indonesia /Christoph Antons --Names as brands : moral rights and the 'unreasonable' pseudonym in Australia /Elizabeth Adeney --The use of survey evidence in Australian trade mark and passing off cases /Vicki Huang, Kimberlee Weatherall, and Elizabeth Webster --The place of expert evidence in unfair competition cases : the Australian experience /Sam Ricketson --Geographical indications : Europe's strange chimera or developing countries' champion? /Melissa de Zwart --Branding traditional peoples' traditional knowledge /Susy Frankel.Efforts to expand the scope of legal protection given to reputation and brands in the Asia Pacific region have led to considerable controversy. Written by a variety of experts, the essays in this book consider the developing law of reputation and brands in a fraught area.Cambridge intellectual property and information law ;16.The Law of Reputation & Brands in the Asia PacificBrand name productsLaw and legislationAsiaBrand name productsLaw and legislationPacific AreaReputation (Law)Libel and slanderNames, PersonalLaw and legislationBrand name productsLaw and legislationBrand name productsLaw and legislationReputation (Law)Libel and slander.Names, PersonalLaw and legislation.346.04/8Kenyon Andrew T.Ng-Loy Wee LoonRichardson MeganUkCbUPUkCbUPBOOK9910461605803321The law of reputation and brands in the Asia Pacific2483174UNINA