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[null,"1.","Record Nr.",null,"UNINA9910461605803321"]
[null,null,"Titolo",null,"The law of reputation and brands in the Asia Pacific / / edited by Andrew T. Kenyon, Ng-Loy Wee Loon and Megan Richardson [[electronic resource]]"]
[null,null,"Pubbl/distr/stampa",null,"Cambridge : , : Cambridge University Press, , 2012"]
[null,null,"ISBN",null,"1-139-33441-7"]
[{"$nulls":4},"1-107-23076-4"]
[{"$nulls":4},"1-139-08460-7"]
[{"$nulls":4},"1-280-39415-3"]
[{"$nulls":4},"1-139-33785-8"]
[{"$nulls":4},"9786613572073"]
[{"$nulls":4},"1-139-34030-1"]
[{"$nulls":4},"1-139-34188-X"]
[{"$nulls":4},"1-139-33698-3"]
[{"$nulls":4},"1-139-33872-2"]
[null,null,"Descrizione fisica",null,"1 online resource (xvi, 279 pages) : digital, PDF file(s)"]
[null,null,"Collana",null,"Cambridge intellectual property and information law ; ; 16"]
[null,null,"Disciplina",null,"346.04/8"]
[null,null,"Soggetti",null,"Brand name products - Law and legislation - Asia"]
[{"$nulls":4},"Brand name products - Law and legislation - Pacific Area"]
[{"$nulls":4},"Reputation (Law)"]
[{"$nulls":4},"Libel and slander"]
[{"$nulls":4},"Names, Personal - Law and legislation"]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Note generali","Title from publisher's bibliographic system (viewed on 05 Oct 2015)."]
[null,null,null,"Nota di bibliografia","Includes bibliographical references and index."]
[null,null,"Nota di contenuto",null,"What is the value of a brand to a firm? / Don O'Sullivan, Kwanghui Lim, and Janice Luck -- The social benefits and costs of trade marks and brands / Christine Greenhalgh -- Legal and cultural approaches to the protection of the contemporary celebrity brand in the Asia Pacific region / David Tan -- No personality rights for pop stars in Hong Kong? / Peter K. Yu -- Fashioning personality rights in Australia / Megan Richardson and Andrew T. Kenyon -- Protection of reputation in the trade mark and copyright laws of Malaysia and Singapore : divergence and a cultural exploration / Khaw Lake Tee, Tay Pek San, and Ng-Loy Wee Loon -- Reproduction rights in US trade mark law / Graeme W. Austin -- From magic charms to symbols of wealth : well-"]
[{"$nulls":4},"known trade marks in Indonesia / Christoph Antons -- Names as brands : moral rights and the 'unreasonable' pseudonym in Australia / Elizabeth Adeney -- The use of survey evidence in Australian trade mark and passing off cases / Vicki Huang, Kimberlee Weatherall, and Elizabeth Webster -- The place of expert evidence in unfair competition cases : the Australian experience / Sam Ricketson -- Geographical indications : Europe's strange chimera or developing countries' champion? / Melissa de Zwart -- Branding traditional peoples' traditional knowledge / Susy Frankel."]
[null,null,null,"Sommario/riassunto","Efforts to expand the scope of legal protection given to reputation and brands in the Asia Pacific region have led to considerable controversy. Written by a variety of experts, the essays in this book consider the developing law of reputation and brands in a fraught area."]