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101 0 $aeng
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181   $ctxt$2rdacontent
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200 04$aThe law of reputation and brands in the Asia Pacific /$fedited by Andrew T. Kenyon, Ng-Loy Wee Loon and Megan Richardson$b[electronic resource]
210  1$aCambridge :$cCambridge University Press,$d2012.
215   $a1 online resource (xvi, 279 pages) $cdigital, PDF file(s)
225 1 $aCambridge intellectual property and information law ;$v16
300   $aTitle from publisher's bibliographic system (viewed on 05 Oct 2015).
311   $a1-107-01772-6 
320   $aIncludes bibliographical references and index.
327   $tWhat is the value of a brand to a firm? /$rDon O'Sullivan, Kwanghui Lim, and Janice Luck --$tThe social benefits and costs of trade marks and brands /$rChristine Greenhalgh --$tLegal and cultural approaches to the protection of the contemporary celebrity brand in the Asia Pacific region /$rDavid Tan --$tNo personality rights for pop stars in Hong Kong? /$rPeter K. Yu --$tFashioning personality rights in Australia /$rMegan Richardson and Andrew T. Kenyon --$tProtection of reputation in the trade mark and copyright laws of Malaysia and Singapore : divergence and a cultural exploration /$rKhaw Lake Tee, Tay Pek San, and Ng-Loy Wee Loon --$tReproduction rights in US trade mark law /$rGraeme W. Austin --$tFrom magic charms to symbols of wealth : well-known trade marks in Indonesia /$rChristoph Antons --$tNames as brands : moral rights and the 'unreasonable' pseudonym in Australia /$rElizabeth Adeney --$tThe use of survey evidence in Australian trade mark and passing off cases /$rVicki Huang, Kimberlee Weatherall, and Elizabeth Webster --$tThe place of expert evidence in unfair competition cases : the Australian experience /$rSam Ricketson --$tGeographical indications : Europe's strange chimera or developing countries' champion? /$rMelissa de Zwart --$tBranding traditional peoples' traditional knowledge /$rSusy Frankel.
330   $aEfforts to expand the scope of legal protection given to reputation and brands in the Asia Pacific region have led to considerable controversy. Written by a variety of experts, the essays in this book consider the developing law of reputation and brands in a fraught area.
410  0$aCambridge intellectual property and information law ;$v16.
517 3 $aThe Law of Reputation & Brands in the Asia Pacific
606   $aBrand name products$xLaw and legislation$zAsia
606   $aBrand name products$xLaw and legislation$zPacific Area
606   $aReputation (Law)
606   $aLibel and slander
606   $aNames, Personal$xLaw and legislation
615  0$aBrand name products$xLaw and legislation
615  0$aBrand name products$xLaw and legislation
615  0$aReputation (Law)
615  0$aLibel and slander.
615  0$aNames, Personal$xLaw and legislation.
676   $a346.04/8
702   $aKenyon$b Andrew T.
702   $aNg-Loy$b Wee Loon
702   $aRichardson$b Megan
801  0$bUkCbUP
801  1$bUkCbUP
906   $aBOOK
912   $a9910461605803321
996   $aThe law of reputation and brands in the Asia Pacific$92483174
997   $aUNINA