Virtual social identity and consumer behavior / / Natalie T. Wood and Michael R. Solomon, editors

• Pubblicazione: London ; ; New York : , : Routledge, , 2015
• Descrizione fisica: 1 online resource (249 p.)
• Disciplina: 306.3
• Soggetto topico: Group identity; Consumer behavior; Virtual reality
• Soggetto genere / forma: Electronic books.
• Altri autori: SolomonMichael R WoodNatalie T. <1970->
• Note generali: "First published 2009 by M.E. Sharpe"--t.p. verso.; "SCP, Society for Consumer Psychology"--t.p.
• Nota di bibliografia: Includes bibliographical references and indexes.
• Nota di contenuto: I, avatar : auto-netnographic research in virtual worlds / Robert V. Kozinets, Richard Kedzior -- For a better exploration of metaverses as consumer experiences / Leila El Kamel -- Interaction seeking in Second Life and implications for consumer behavior / Christian Hinsch, Peter H. Bloch -- I don't know you, but I trust you : a comparative study of consumer perceptions in real-life and virtual worlds / James E. Brown, Tracy L. Tuten -- Social interaction with virtual beings : the technology relationship interaction model and its agenda for research / Kathy Keeling ... [et al.] -- Personalized avatar : a new way to improve communication and e-service / David Crete ... [et al.] -- The sacred and the profane in online gaming : a netnographic inquiry of Chinese gamers / Jeff Wang, Xin Zhao, Gary J. Bamossy -- Finding Mii : virtual social identity and the young consumer / J. Alison Bryant, Anna Akerman -- Me, myself, and my avatar : the effects of avatars on SNW (social networking) users' attitudes toward a Website and its ad content / Youjeong Kim, S. Shyam Sundar -- Effects of ethnic identity and ethnic ambiguous agents on consumer response to Websites / Osei Appiah, Troy Elias -- Ethnic matching : an examination of ethnic morphing in advertising / Yuliya Lutchyn ... [et al.] -- Mirror, mirror on the Web : understanding thin-slice judgments of avatars / Melissa G. Bublitz, Craig C. Claybaugh, Laura A. Peracchio.
• Sommario/riassunto: How can corporate America effectively target the growing flood of consumers participating in online social networking environments? This book by two of the leading experts in the field presents cutting-edge academic research on virtual social identity, explores consumer behavior in virtual worlds, and offers important implications for marketers interested in working in these environments.
• Titolo autorizzato: Virtual social identity and consumer behavior
• ISBN: 1-315-69834-X; 1-317-45257-7; 1-282-55484-0; 9786612554841; 0-7656-2649-7
• Formato: Materiale a stampa
• Livello bibliografico: Monografia
• Lingua di pubblicazione: Inglese
• Record Nr.: 9910459325703321
• Lo trovi qui: Univ. Federico II