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101 0 $aeng
135   $aur|n|---|||||
181   $ctxt
182   $cc
183   $acr
200 00$aVirtual social identity and consumer behavior /$fNatalie T. Wood and Michael R. Solomon, editors
210  1$aLondon ;$aNew York :$cRoutledge,$d2015.
215   $a1 online resource (249 p.)
300   $a"First published 2009 by M.E. Sharpe"--t.p. verso.
300   $a"SCP, Society for Consumer Psychology"--t.p.
311   $a0-7656-2396-X 
311   $a0-7656-2395-1 
320   $aIncludes bibliographical references and indexes.
327   $aI, avatar : auto-netnographic research in virtual worlds / Robert V. Kozinets, Richard Kedzior -- For a better exploration of metaverses as consumer experiences / Leila El Kamel -- Interaction seeking in Second Life and implications for consumer behavior / Christian Hinsch, Peter H. Bloch -- I don't know you, but I trust you : a comparative study of consumer perceptions in real-life and virtual worlds / James E. Brown, Tracy L. Tuten -- Social interaction with virtual beings : the technology relationship interaction model and its agenda for research / Kathy Keeling ... [et al.] -- Personalized avatar : a new way to improve communication and e-service / David Crete ... [et al.] -- The sacred and the profane in online gaming : a netnographic inquiry of Chinese gamers / Jeff Wang, Xin Zhao, Gary J. Bamossy -- Finding Mii : virtual social identity and the young consumer / J. Alison Bryant, Anna Akerman -- Me, myself, and my avatar : the effects of avatars on SNW (social networking) users' attitudes toward a Website and its ad content / Youjeong Kim, S. Shyam Sundar -- Effects of ethnic identity and ethnic ambiguous agents on consumer response to Websites / Osei Appiah, Troy Elias -- Ethnic matching : an examination of ethnic morphing in advertising / Yuliya Lutchyn ... [et al.] -- Mirror, mirror on the Web : understanding thin-slice judgments of avatars / Melissa G. Bublitz, Craig C. Claybaugh, Laura A. Peracchio.
330   $aHow can corporate America effectively target the growing flood of consumers participating in online social networking environments? This book by two of the leading experts in the field presents cutting-edge academic research on virtual social identity, explores consumer behavior in virtual worlds, and offers important implications for marketers interested in working in these environments.
606   $aGroup identity
606   $aConsumer behavior
606   $aVirtual reality
608   $aElectronic books.
615  0$aGroup identity.
615  0$aConsumer behavior.
615  0$aVirtual reality.
676   $a306.3
701   $aSolomon$b Michael R$0222905
701   $aWood$b Natalie T.$f1970-$0938790
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910459325703321
996   $aVirtual social identity and consumer behavior$92116058
997   $aUNINA