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[null,"1.","Record Nr.",null,"UNINA9910459325703321"]
[null,null,"Titolo",null,"Virtual social identity and consumer behavior / / Natalie T. Wood and Michael R. Solomon, editors"]
[null,null,"Pubbl/distr/stampa",null,"London ; ; New York : , : Routledge, , 2015"]
[null,null,"ISBN",null,"1-315-69834-X"]
[{"$nulls":4},"1-317-45257-7"]
[{"$nulls":4},"1-282-55484-0"]
[{"$nulls":4},"9786612554841"]
[{"$nulls":4},"0-7656-2649-7"]
[null,null,"Descrizione fisica",null,"1 online resource (249 p.)"]
[null,null,"Disciplina",null,"306.3"]
[null,null,"Soggetti",null,"Group identity"]
[{"$nulls":4},"Consumer behavior"]
[{"$nulls":4},"Virtual reality"]
[{"$nulls":4},"Electronic books."]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Note generali","\"First published 2009 by M.E. Sharpe\"--t.p. verso."]
[{"$nulls":4},"\"SCP, Society for Consumer Psychology\"--t.p."]
[null,null,null,"Nota di bibliografia","Includes bibliographical references and indexes."]
[null,null,"Nota di contenuto",null,"I, avatar : auto-netnographic research in virtual worlds / Robert V. Kozinets, Richard Kedzior -- For a better exploration of metaverses as consumer experiences / Leila El Kamel -- Interaction seeking in Second Life and implications for consumer behavior / Christian Hinsch, Peter H. Bloch -- I don't know you, but I trust you : a comparative study of consumer perceptions in real-life and virtual worlds / James E. Brown, Tracy L. Tuten -- Social interaction with virtual beings : the technology relationship interaction model and its agenda for research / Kathy Keeling ... [et al.] -- Personalized avatar : a new way to improve communication and e-service / David Crete ... [et al.] -- The sacred and the profane in online gaming : a netnographic inquiry of Chinese gamers / Jeff Wang, Xin Zhao, Gary J. Bamossy -- Finding Mii : virtual social identity and the young consumer / J. Alison Bryant, Anna Akerman -- Me, myself, and my avatar : the effects of avatars on SNW (social networking) users' attitudes toward a Website and its ad content / Youjeong Kim, S. Shyam Sundar -- Effects of ethnic identity and ethnic ambiguous agents on consumer response to Websites / Osei "]
[{"$nulls":4},"Appiah, Troy Elias -- Ethnic matching : an examination of ethnic morphing in advertising / Yuliya Lutchyn ... [et al.] -- Mirror, mirror on the Web : understanding thin-slice judgments of avatars / Melissa G. Bublitz, Craig C. Claybaugh, Laura A. Peracchio."]
[null,null,null,"Sommario/riassunto","How can corporate America effectively target the growing flood of consumers participating in online social networking environments? This book by two of the leading experts in the field presents cutting-edge academic research on virtual social identity, explores consumer behavior in virtual worlds, and offers important implications for marketers interested in working in these environments."]