03932oam 2200721I 450 991045932570332120200520144314.01-315-69834-X1-317-45257-71-282-55484-097866125548410-7656-2649-710.4324/9781315698342 (CKB)2670000000018411(EBL)501515(OCoLC)608692409(SSID)ssj0000430641(PQKBManifestationID)11284868(PQKBTitleCode)TC0000430641(PQKBWorkID)10456293(PQKB)10440972(MiAaPQ)EBC1899931(MiAaPQ)EBC501515(Au-PeEL)EBL1899931(CaPaEBR)ebr10373244(CaONFJC)MIL255484(OCoLC)898771282(OCoLC)958107232(Au-PeEL)EBL501515(EXLCZ)99267000000001841120180706e20152009 uy 0engur|n|---|||||txtccrVirtual social identity and consumer behavior /Natalie T. Wood and Michael R. Solomon, editorsLondon ;New York :Routledge,2015.1 online resource (249 p.)"First published 2009 by M.E. Sharpe"--t.p. verso."SCP, Society for Consumer Psychology"--t.p.0-7656-2396-X 0-7656-2395-1 Includes bibliographical references and indexes.I, avatar : auto-netnographic research in virtual worlds / Robert V. Kozinets, Richard Kedzior -- For a better exploration of metaverses as consumer experiences / Leila El Kamel -- Interaction seeking in Second Life and implications for consumer behavior / Christian Hinsch, Peter H. Bloch -- I don't know you, but I trust you : a comparative study of consumer perceptions in real-life and virtual worlds / James E. Brown, Tracy L. Tuten -- Social interaction with virtual beings : the technology relationship interaction model and its agenda for research / Kathy Keeling ... [et al.] -- Personalized avatar : a new way to improve communication and e-service / David Crete ... [et al.] -- The sacred and the profane in online gaming : a netnographic inquiry of Chinese gamers / Jeff Wang, Xin Zhao, Gary J. Bamossy -- Finding Mii : virtual social identity and the young consumer / J. Alison Bryant, Anna Akerman -- Me, myself, and my avatar : the effects of avatars on SNW (social networking) users' attitudes toward a Website and its ad content / Youjeong Kim, S. Shyam Sundar -- Effects of ethnic identity and ethnic ambiguous agents on consumer response to Websites / Osei Appiah, Troy Elias -- Ethnic matching : an examination of ethnic morphing in advertising / Yuliya Lutchyn ... [et al.] -- Mirror, mirror on the Web : understanding thin-slice judgments of avatars / Melissa G. Bublitz, Craig C. Claybaugh, Laura A. Peracchio.How can corporate America effectively target the growing flood of consumers participating in online social networking environments? This book by two of the leading experts in the field presents cutting-edge academic research on virtual social identity, explores consumer behavior in virtual worlds, and offers important implications for marketers interested in working in these environments.Group identityConsumer behaviorVirtual realityElectronic books.Group identity.Consumer behavior.Virtual reality.306.3Solomon Michael R222905Wood Natalie T.1970-938790MiAaPQMiAaPQMiAaPQBOOK9910459325703321Virtual social identity and consumer behavior2116058UNINA