The politics of time and youth in brand India : bargaining with capital / / Jyotsna Kapur [[electronic resource]]
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| Autore: |
Kapur Jyotsna
|
| Titolo: |
The politics of time and youth in brand India : bargaining with capital / / Jyotsna Kapur [[electronic resource]]
|
| Pubblicazione: | London : , : Anthem Press, , 2013 |
| Descrizione fisica: | 1 online resource (x, 148 pages) : digital, PDF file(s) |
| Disciplina: | 306.30954 |
| Soggetto topico: | Youth - India |
| Branding (Marketing) - India | |
| Neoliberalism - India | |
| Soggetto geografico: | India Social conditions 21st century |
| Note generali: | Title from publisher's bibliographic system (viewed on 02 Oct 2015). |
| Nota di bibliografia: | Includes bibliographical references and index. |
| Nota di contenuto: | Brand India's biggest sale : the cultural politics and political economy of India's global generation -- Arrested development and the making of a neoliberal state -- For some dreams a lifetime is not enough : the rasa aesthetic and the everyday in neoliberalism -- An arranged love marriage : India's neoliberal turn and the Bollywood wedding culture industry -- Ek haseenah thi (there once was a maiden) : the vanishing middle class and other neoliberal thrills -- Conclusion. |
| Sommario/riassunto: | This book traces the heightened time-consciousness that has emerged since the 1990s in popular Indian discourses - across cinema, television, print and consumer culture - and argues that these anxieties concerning time are symptomatic of the struggle between labor and capital. Drawing on critical theory, cinema and media studies and Marxist-feminist concepts, Kapur shows how the recent political-economic shift in India toward neoliberalism has been accompanied by a new emphasis on youth and a preoccupation with change, novelty and the acceleration of time, with profound consequences for conceptions of time, youth and the relations between generations. |
| Altri titoli varianti: | The Politics of Time & Youth in Brand India |
| Titolo autorizzato: | The politics of time and youth in brand India |
| ISBN: | 0-85728-113-5 |
| Formato: | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione: | Inglese |
| Record Nr.: | 9910453347003321 |
| Lo trovi qui: | Univ. Federico II |
| Opac: | Controlla la disponibilità qui |
Serie:
Anthem South Asian Studies