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200 14$aThe politics of time and youth in brand India $ebargaining with capital /$fJyotsna Kapur$b[electronic resource]
210  1$aLondon :$cAnthem Press,$d2013.
215   $a1 online resource (x, 148 pages) $cdigital, PDF file(s)
225 1 $aAnthem South Asian Studies
300   $aTitle from publisher's bibliographic system (viewed on 02 Oct 2015).
311   $a0-85728-109-7 
311   $a1-306-07874-1 
320   $aIncludes bibliographical references and index.
327   $aBrand India's biggest sale : the cultural politics and political economy of India's global generation -- Arrested development and the making of a neoliberal state -- For some dreams a lifetime is not enough : the rasa aesthetic and the everyday in neoliberalism -- An arranged love marriage : India's neoliberal turn and the Bollywood wedding culture industry -- Ek haseenah thi (there once was a maiden) : the vanishing middle class and other neoliberal thrills -- Conclusion.
330   $aThis book traces the heightened time-consciousness that has emerged since the 1990s in popular Indian discourses - across cinema, television, print and consumer culture - and argues that these anxieties concerning time are symptomatic of the struggle between labor and capital. Drawing on critical theory, cinema and media studies and Marxist-feminist concepts, Kapur shows how the recent political-economic shift in India toward neoliberalism has been accompanied by a new emphasis on youth and a preoccupation with change, novelty and the acceleration of time, with profound consequences for conceptions of time, youth and the relations between generations.
410  0$aAnthem South Asian Studies
517 3 $aThe Politics of Time & Youth in Brand India
606   $aYouth$zIndia
606   $aBranding (Marketing)$zIndia
606   $aNeoliberalism$zIndia
607   $aIndia$xSocial conditions$y21st century
615  0$aYouth
615  0$aBranding (Marketing)
615  0$aNeoliberalism
676   $a306.30954
700   $aKapur$b Jyotsna$0865217
801  0$bUkCbUP
801  1$bUkCbUP
906   $aBOOK
912   $a9910453347003321
996   $aThe politics of time and youth in brand India$92480734
997   $aUNINA