03112nam 22006252 450 991045334700332120151002020706.00-85728-113-5(CKB)2550000001139601(EBL)1531962(OCoLC)862077842(SSID)ssj0001041264(PQKBManifestationID)11674679(PQKBTitleCode)TC0001041264(PQKBWorkID)11009375(PQKB)10946386(UkCbUP)CR9780857281135(MiAaPQ)EBC1531962(Au-PeEL)EBL1531962(CaPaEBR)ebr10794208(CaONFJC)MIL539125(EXLCZ)99255000000113960120131101d2013|||| uy| 0engur|||||||||||txtrdacontentcrdamediacrrdacarrierThe politics of time and youth in brand India bargaining with capital /Jyotsna Kapur[electronic resource]London :Anthem Press,2013.1 online resource (x, 148 pages) digital, PDF file(s)Anthem South Asian StudiesTitle from publisher's bibliographic system (viewed on 02 Oct 2015).0-85728-109-7 1-306-07874-1 Includes bibliographical references and index.Brand India's biggest sale : the cultural politics and political economy of India's global generation -- Arrested development and the making of a neoliberal state -- For some dreams a lifetime is not enough : the rasa aesthetic and the everyday in neoliberalism -- An arranged love marriage : India's neoliberal turn and the Bollywood wedding culture industry -- Ek haseenah thi (there once was a maiden) : the vanishing middle class and other neoliberal thrills -- Conclusion.This book traces the heightened time-consciousness that has emerged since the 1990s in popular Indian discourses - across cinema, television, print and consumer culture - and argues that these anxieties concerning time are symptomatic of the struggle between labor and capital. Drawing on critical theory, cinema and media studies and Marxist-feminist concepts, Kapur shows how the recent political-economic shift in India toward neoliberalism has been accompanied by a new emphasis on youth and a preoccupation with change, novelty and the acceleration of time, with profound consequences for conceptions of time, youth and the relations between generations.Anthem South Asian StudiesThe Politics of Time & Youth in Brand IndiaYouthIndiaBranding (Marketing)IndiaNeoliberalismIndiaIndiaSocial conditions21st centuryYouthBranding (Marketing)Neoliberalism306.30954Kapur Jyotsna865217UkCbUPUkCbUPBOOK9910453347003321The politics of time and youth in brand India2480734UNINA