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Record Nr. |
UNINA9910453347003321 |
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Autore |
Kapur Jyotsna |
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Titolo |
The politics of time and youth in brand India : bargaining with capital / / Jyotsna Kapur [[electronic resource]] |
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Pubbl/distr/stampa |
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London : , : Anthem Press, , 2013 |
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ISBN |
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Descrizione fisica |
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1 online resource (x, 148 pages) : digital, PDF file(s) |
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Collana |
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Anthem South Asian Studies |
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Disciplina |
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Soggetti |
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Youth - India |
Branding (Marketing) - India |
Neoliberalism - India |
India Social conditions 21st century |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Title from publisher's bibliographic system (viewed on 02 Oct 2015). |
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Nota di bibliografia |
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Includes bibliographical references and index. |
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Nota di contenuto |
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Brand India's biggest sale : the cultural politics and political economy of India's global generation -- Arrested development and the making of a neoliberal state -- For some dreams a lifetime is not enough : the rasa aesthetic and the everyday in neoliberalism -- An arranged love marriage : India's neoliberal turn and the Bollywood wedding culture industry -- Ek haseenah thi (there once was a maiden) : the vanishing middle class and other neoliberal thrills -- Conclusion. |
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Sommario/riassunto |
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This book traces the heightened time-consciousness that has emerged since the 1990s in popular Indian discourses - across cinema, television, print and consumer culture - and argues that these anxieties concerning time are symptomatic of the struggle between labor and capital. Drawing on critical theory, cinema and media studies and Marxist-feminist concepts, Kapur shows how the recent political-economic shift in India toward neoliberalism has been accompanied by a new emphasis on youth and a preoccupation with change, novelty and the acceleration of time, with profound consequences for conceptions of time, youth and the relations between generations. |
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