Get out the vote [[electronic resource] ] : how to increase voter turnout / / Donald P. Green, Alan S. Gerber

• Autore: Green Donald P. <1961->
• Pubblicazione: Washington, D.C., : Brookings Institution Press, c2008
• Edizione: 2nd ed.
• Descrizione fisica: 1 online resource (239 p.)
• Disciplina: 324.70973
• Soggetto topico: Political campaigns - United States; Campaign management - United States; Voting - United States
• Soggetto genere / forma: Electronic books.
• Altri autori: GerberAlan S
• Note generali: Description based upon print version of record.
• Nota di bibliografia: Includes bibliographical references (p. 201-218) and index.
• Nota di contenuto: Introduction: Why voter mobilization matters -- Evidence versus received wisdom -- Door-to-door canvassing : shoe leather politics -- Leaflets : walk, don't talk -- Direct mail : postal service as campaign staff -- Phone banks : politics meets telemarketing -- Electronic mail : faster, cheaper, but does it work? -- Festivals and events : putting the party back into politics -- Mass media : do TV, radio, and newspaper ads boost turnout? -- What works, what doesn't, and what's next.
• Sommario/riassunto: "Expanded and updated edition incorporates data from more than 100 new studies, shedding light on the cost-effectiveness and efficiency of various campaign tactics, including door-to-door canvassing, e-mail, direct mail, and telephone calls. Two new chapters focus on the effectiveness of mass media campaigns and candidate forums and Election Day festivals"--Provided by publisher.
• Titolo autorizzato: Get out the vote
• ISBN: 0-8157-3266-X
• Formato: Materiale a stampa
• Livello bibliografico: Monografia
• Lingua di pubblicazione: Inglese
• Record Nr.: 9910451407603321
• Lo trovi qui: Univ. Federico II