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100   $a20071126d2008      uy             0
101 0 $aeng
135   $aur|n|---|||||
181   $ctxt
182   $cc
183   $acr
200 10$aGet out the vote$b[electronic resource] $ehow to increase voter turnout /$fDonald P. Green, Alan S. Gerber
205   $a2nd ed.
210   $aWashington, D.C. $cBrookings Institution Press$dc2008
215   $a1 online resource (239 p.)
300   $aDescription based upon print version of record.
311   $a0-8157-3267-8 
320   $aIncludes bibliographical references (p. 201-218) and index.
327   $aIntroduction: Why voter mobilization matters -- Evidence versus received wisdom -- Door-to-door canvassing : shoe leather politics -- Leaflets : walk, don't talk -- Direct mail : postal service as campaign staff -- Phone banks : politics meets telemarketing -- Electronic mail : faster, cheaper, but does it work? -- Festivals and events : putting the party back into politics -- Mass media : do TV, radio, and newspaper ads boost turnout? -- What works, what doesn't, and what's next.
330   $a"Expanded and updated edition incorporates data from more than 100 new studies, shedding light on the cost-effectiveness and efficiency of various campaign tactics, including door-to-door canvassing, e-mail, direct mail, and telephone calls. Two new chapters focus on the effectiveness of mass media campaigns and candidate forums and Election Day festivals"--Provided by publisher.
606   $aPolitical campaigns$zUnited States
606   $aCampaign management$zUnited States
606   $aVoting$zUnited States
608   $aElectronic books.
615  0$aPolitical campaigns
615  0$aCampaign management
615  0$aVoting
676   $a324.70973
700   $aGreen$b Donald P.$f1961-$0549029
701   $aGerber$b Alan S$0862868
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910451407603321
996   $aGet out the vote$91926238
997   $aUNINA