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Record Nr. |
UNINA9910451407603321 |
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Autore |
Green Donald P. <1961-> |
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Titolo |
Get out the vote [[electronic resource] ] : how to increase voter turnout / / Donald P. Green, Alan S. Gerber |
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Pubbl/distr/stampa |
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Washington, D.C., : Brookings Institution Press, c2008 |
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ISBN |
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Edizione |
[2nd ed.] |
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Descrizione fisica |
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1 online resource (239 p.) |
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Altri autori (Persone) |
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Disciplina |
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Soggetti |
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Political campaigns - United States |
Campaign management - United States |
Voting - United States |
Electronic books. |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di bibliografia |
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Includes bibliographical references (p. 201-218) and index. |
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Nota di contenuto |
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Introduction: Why voter mobilization matters -- Evidence versus received wisdom -- Door-to-door canvassing : shoe leather politics -- Leaflets : walk, don't talk -- Direct mail : postal service as campaign staff -- Phone banks : politics meets telemarketing -- Electronic mail : faster, cheaper, but does it work? -- Festivals and events : putting the party back into politics -- Mass media : do TV, radio, and newspaper ads boost turnout? -- What works, what doesn't, and what's next. |
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Sommario/riassunto |
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"Expanded and updated edition incorporates data from more than 100 new studies, shedding light on the cost-effectiveness and efficiency of various campaign tactics, including door-to-door canvassing, e-mail, direct mail, and telephone calls. Two new chapters focus on the effectiveness of mass media campaigns and candidate forums and Election Day festivals"--Provided by publisher. |
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