02689nam 22006134a 450 991045140760332120200520144314.00-8157-3266-X(CKB)1000000000486901(EBL)1069049(OCoLC)818846694(SSID)ssj0000162515(PQKBManifestationID)11170049(PQKBTitleCode)TC0000162515(PQKBWorkID)10201265(PQKB)10355042(MiAaPQ)EBC1069049(OCoLC)290569568(MdBmJHUP)muse35337(Au-PeEL)EBL1069049(CaPaEBR)ebr10224515(EXLCZ)99100000000048690120071126d2008 uy 0engur|n|---|||||txtccrGet out the vote[electronic resource] how to increase voter turnout /Donald P. Green, Alan S. Gerber2nd ed.Washington, D.C. Brookings Institution Pressc20081 online resource (239 p.)Description based upon print version of record.0-8157-3267-8 Includes bibliographical references (p. 201-218) and index.Introduction: Why voter mobilization matters -- Evidence versus received wisdom -- Door-to-door canvassing : shoe leather politics -- Leaflets : walk, don't talk -- Direct mail : postal service as campaign staff -- Phone banks : politics meets telemarketing -- Electronic mail : faster, cheaper, but does it work? -- Festivals and events : putting the party back into politics -- Mass media : do TV, radio, and newspaper ads boost turnout? -- What works, what doesn't, and what's next."Expanded and updated edition incorporates data from more than 100 new studies, shedding light on the cost-effectiveness and efficiency of various campaign tactics, including door-to-door canvassing, e-mail, direct mail, and telephone calls. Two new chapters focus on the effectiveness of mass media campaigns and candidate forums and Election Day festivals"--Provided by publisher.Political campaignsUnited StatesCampaign managementUnited StatesVotingUnited StatesElectronic books.Political campaignsCampaign managementVoting324.70973Green Donald P.1961-549029Gerber Alan S862868MiAaPQMiAaPQMiAaPQBOOK9910451407603321Get out the vote1926238UNINA