Market-Value Pricing : Definitions, Concepts, and Processes for Market-Value Centric Pricing / / by Gabriel Steinhardt

• Autore: Steinhardt Gabriel
• Pubblicazione: Cham : , : Springer International Publishing : , : Imprint : Springer, , 2019
• Edizione: 1st ed. 2019.
• Descrizione fisica: 1 online resource (60 pages)
• Disciplina: 658.8; 658.816
• Soggetto topico: Marketing; Business enterprises—Finance; Management; Industrial management; Project management; Business Finance; Innovation/Technology Management; Project Management
• Nota di contenuto: Pricing Fundamentals -- Value Concept -- Pricing Influencers -- MVP Model -- Blackblot Market-Value Pricing™ Model Glossary -- Blackblot Market-Value Pricing™ (MVP) Model. .
• Sommario/riassunto: This book highlights essential concepts, models, and processes that help those responsible for making pricing decisions – whether professionally or privately – to effectively engage in product pricing activities. Novel, straightforward and clearly structured, the Blackblot Market-Value Pricing™ Model (MVP Model), introduced in this book, employs a market-value-centric pricing process that offers step-by-step guidance on the managerial decisions that help determine a product’s price. This intentionally succinct, highly readable, and practical book provides practitioners with the knowledge and tools they need in order to approach pricing activities in an organized and efficient manner. .
• Titolo autorizzato: Market-Value Pricing
• ISBN: 3-030-10734-5
• Formato: Materiale a stampa
• Livello bibliografico: Monografia
• Lingua di pubblicazione: Inglese
• Record Nr.: 9910337783303321
• Lo trovi qui: Univ. Federico II
• Serie: SpringerBriefs in Business, . 2191-5482