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[null,null,"Autore",null,"Steinhardt Gabriel"]
[null,null,"Titolo",null,"Market-Value Pricing : Definitions, Concepts, and Processes for Market-Value Centric Pricing / / by Gabriel Steinhardt"]
[null,null,"Pubbl/distr/stampa",null,"Cham : , : Springer International Publishing : , : Imprint : Springer, , 2019"]
[null,null,"ISBN",null,"3-030-10734-5"]
[null,null,"Edizione",null,"[1st ed. 2019.]"]
[null,null,"Descrizione fisica",null,"1 online resource (60 pages)"]
[null,null,"Collana",null,"SpringerBriefs in Business, , 2191-5482"]
[null,null,"Disciplina",null,"658.8"]
[{"$nulls":4},"658.816"]
[null,null,"Soggetti",null,"Marketing"]
[{"$nulls":4},"Business enterprises—Finance"]
[{"$nulls":4},"Management"]
[{"$nulls":4},"Industrial management"]
[{"$nulls":4},"Project management"]
[{"$nulls":4},"Business Finance"]
[{"$nulls":4},"Innovation/Technology Management"]
[{"$nulls":4},"Project Management"]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,"Nota di contenuto",null,"Pricing Fundamentals -- Value Concept -- Pricing Influencers -- MVP Model -- Blackblot Market-Value Pricing™ Model Glossary -- Blackblot Market-Value Pricing™ (MVP) Model. ."]
[null,null,null,"Sommario/riassunto","This book highlights essential concepts, models, and processes that help those responsible for making pricing decisions – whether professionally or privately – to effectively engage in product pricing activities. Novel, straightforward and clearly structured, the Blackblot Market-Value Pricing™ Model (MVP Model), introduced in this book, employs a market-value-centric pricing process that offers step-by-step guidance on the managerial decisions that help determine a product’s price. This intentionally succinct, highly readable, and practical book provides practitioners with the knowledge and tools they need in order to approach pricing activities in an organized and efficient manner. ."]