LEADER 03091nam 22006135 450 001 9910337783303321 005 20200702135127.0 010 $a3-030-10734-5 024 7 $a10.1007/978-3-030-10734-5 035 $a(CKB)4100000007592215 035 $a(MiAaPQ)EBC5660320 035 $a(DE-He213)978-3-030-10734-5 035 $a(PPN)233800433 035 $a(EXLCZ)994100000007592215 100 $a20190131d2019 u| 0 101 0 $aeng 135 $aurcnu|||||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 10$aMarket-Value Pricing $eDefinitions, Concepts, and Processes for Market-Value Centric Pricing /$fby Gabriel Steinhardt 205 $a1st ed. 2019. 210 1$aCham :$cSpringer International Publishing :$cImprint: Springer,$d2019. 215 $a1 online resource (60 pages) 225 1 $aSpringerBriefs in Business,$x2191-5482 311 $a3-030-10733-7 327 $aPricing Fundamentals -- Value Concept -- Pricing Influencers -- MVP Model -- Blackblot Market-Value Pricing? Model Glossary -- Blackblot Market-Value Pricing? (MVP) Model. . 330 $aThis book highlights essential concepts, models, and processes that help those responsible for making pricing decisions ? whether professionally or privately ? to effectively engage in product pricing activities. Novel, straightforward and clearly structured, the Blackblot Market-Value Pricing? Model (MVP Model), introduced in this book, employs a market-value-centric pricing process that offers step-by-step guidance on the managerial decisions that help determine a product?s price. This intentionally succinct, highly readable, and practical book provides practitioners with the knowledge and tools they need in order to approach pricing activities in an organized and efficient manner. . 410 0$aSpringerBriefs in Business,$x2191-5482 606 $aMarketing 606 $aBusiness enterprises?Finance 606 $aManagement 606 $aIndustrial management 606 $aProject management 606 $aMarketing$3https://scigraph.springernature.com/ontologies/product-market-codes/513000 606 $aBusiness Finance$3https://scigraph.springernature.com/ontologies/product-market-codes/512000 606 $aInnovation/Technology Management$3https://scigraph.springernature.com/ontologies/product-market-codes/518000 606 $aProject Management$3https://scigraph.springernature.com/ontologies/product-market-codes/515020 615 0$aMarketing. 615 0$aBusiness enterprises?Finance. 615 0$aManagement. 615 0$aIndustrial management. 615 0$aProject management. 615 14$aMarketing. 615 24$aBusiness Finance. 615 24$aInnovation/Technology Management. 615 24$aProject Management. 676 $a658.8 676 $a658.816 700 $aSteinhardt$b Gabriel$4aut$4http://id.loc.gov/vocabulary/relators/aut$0933320 906 $aBOOK 912 $a9910337783303321 996 $aMarket-Value Pricing$92159125 997 $aUNINA