Relationship marketing : exploring relational strategies in marketing / / John Egan
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| Autore: |
Egan John <1952->
|
| Titolo: |
Relationship marketing : exploring relational strategies in marketing / / John Egan
|
| Pubblicazione: | Harlow, England : , : Pearson Education Limited, , [2011] |
| ©2011 | |
| Edizione: | Fourth edition. |
| Descrizione fisica: | 1 online resource (xxii, 300 p. ) : ill |
| Disciplina: | 658.812 |
| Soggetto topico: | Relationship marketing |
| Note generali: | Previous ed.: 2008. |
| Nota di bibliografia: | Includes bibliographical references and index. |
| Nota di contenuto: | Part I - Relationships Chapter 1 - 100 Years of Marketing Chapter 2 -Relationships in Marketing Chapter 3 - Relationships Chapter 4 - Relationship economics Chapter 5- Strategy continuum Chapter 6 - Relationship drivers Chapter 7 - Customer partnerships Chapter 8 - Internal partnerships Chapter 9- Supplier partnerships Chapter 10 - External Partnerships Chapter 11 - Relationship technology Chapter 13 - Conceptual Developments |
| Sommario/riassunto: | This title examines relationships in marketing and how these influence modern marketing strategy and practice. It analyses the differences and similarities between traditional and relationship-based marketing. |
| Titolo autorizzato: | Relationship marketing |
| ISBN: | 1-283-17328-X |
| 9786613173287 | |
| 0-273-73782-1 | |
| Formato: | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione: | Inglese |
| Record Nr.: | 9910150242803321 |
| Lo trovi qui: | Univ. Federico II |
| Opac: | Controlla la disponibilità qui |