03525oam 2200601 450 991015024280332120230725050900.01-283-17328-X97866131732870-273-73782-1(CKB)2550000000043562(StDuBDS)AH25270748(SSID)ssj0000544737(PQKBManifestationID)12178660(PQKBTitleCode)TC0000544737(PQKBWorkID)10535744(PQKB)10692696(MiAaPQ)EBC5173576(MiAaPQ)EBC5176086(MiAaPQ)EBC5832391(MiAaPQ)EBC5137705(MiAaPQ)EBC6398986(Au-PeEL)EBL5137705(CaONFJC)MIL317328(OCoLC)1015871267(EXLCZ)99255000000004356220210426d2011 uy 0engur|||||||||||txtccrRelationship marketing exploring relational strategies in marketing /John EganFourth edition.Harlow, England :Pearson Education Limited,[2011]©20111 online resource (xxii, 300 p. ) illPrevious ed.: 2008.0-273-73778-3 Includes bibliographical references and index.Part I - Relationships Chapter 1 - 100 Years of Marketing Chapter 2 -Relationships in Marketing Chapter 3 - Relationships Chapter 4 - Relationship economics Chapter 5- Strategy continuum Chapter 6 - Relationship drivers Chapter 7 - Customer partnerships Chapter 8 - Internal partnerships Chapter 9- Supplier partnerships Chapter 10 - External Partnerships Chapter 11 - Relationship technology Chapter 13 - Conceptual DevelopmentsThis title examines relationships in marketing and how these influence modern marketing strategy and practice. It analyses the differences and similarities between traditional and relationship-based marketing.Relationship Marketing comprehensively examines relationships in marketing and how these influence modern marketing strategy and practice, by critically reviewing and analysing what has been described as 'marketing's new paradigm'. Established as the key text in the area, the fourth edition continues to offer an accessible and authoritative introduction to this increasingly important subject. It retains its informed coverage of the most recent and important literature, as well as clearly organising and structuring the book around its core themes. The new edition includes a wide range of examples to illuminate the real world relevance of concepts. In addition, overviews and summaries add clarity and help consolidate understanding. A complete package of supplements is available to assist students and instructors in using this book. Visit www.pearsoned.co.uk/egan to find an Instructor s Manual, PowerPoint slides, and links to other useful sites. This book is ideal for undergraduates and postgraduates taking modules in Relationship Marketing, Customer Services, and Marketing Communications. It is core reading for the CIM Level 4 module on Stakeholder Marketing .Relationship marketingRelationship marketing.658.812Egan John1952-140206MiAaPQMiAaPQUtOrBLWBOOK9910150242803321Relationship marketing2881086UNINA