LEADER 03525oam 2200601 450 001 9910150242803321 005 20230725050900.0 010 $a1-283-17328-X 010 $a9786613173287 010 $a0-273-73782-1 035 $a(CKB)2550000000043562 035 $a(StDuBDS)AH25270748 035 $a(SSID)ssj0000544737 035 $a(PQKBManifestationID)12178660 035 $a(PQKBTitleCode)TC0000544737 035 $a(PQKBWorkID)10535744 035 $a(PQKB)10692696 035 $a(MiAaPQ)EBC5173576 035 $a(MiAaPQ)EBC5176086 035 $a(MiAaPQ)EBC5832391 035 $a(MiAaPQ)EBC5137705 035 $a(MiAaPQ)EBC6398986 035 $a(Au-PeEL)EBL5137705 035 $a(CaONFJC)MIL317328 035 $a(OCoLC)1015871267 035 $a(EXLCZ)992550000000043562 100 $a20210426d2011 uy 0 101 0 $aeng 135 $aur||||||||||| 181 $ctxt 182 $cc 183 $acr 200 10$aRelationship marketing $eexploring relational strategies in marketing /$fJohn Egan 205 $aFourth edition. 210 1$aHarlow, England :$cPearson Education Limited,$d[2011] 210 4$d©2011 215 $a1 online resource (xxii, 300 p. ) $cill 300 $aPrevious ed.: 2008. 311 $a0-273-73778-3 320 $aIncludes bibliographical references and index. 327 $aPart I - Relationships Chapter 1 - 100 Years of Marketing Chapter 2 -Relationships in Marketing Chapter 3 - Relationships Chapter 4 - Relationship economics Chapter 5- Strategy continuum Chapter 6 - Relationship drivers Chapter 7 - Customer partnerships Chapter 8 - Internal partnerships Chapter 9- Supplier partnerships Chapter 10 - External Partnerships Chapter 11 - Relationship technology Chapter 13 - Conceptual Developments 330 8 $aThis title examines relationships in marketing and how these influence modern marketing strategy and practice. It analyses the differences and similarities between traditional and relationship-based marketing.$bRelationship Marketing comprehensively examines relationships in marketing and how these influence modern marketing strategy and practice, by critically reviewing and analysing what has been described as 'marketing's new paradigm'. Established as the key text in the area, the fourth edition continues to offer an accessible and authoritative introduction to this increasingly important subject. It retains its informed coverage of the most recent and important literature, as well as clearly organising and structuring the book around its core themes. The new edition includes a wide range of examples to illuminate the real world relevance of concepts. In addition, overviews and summaries add clarity and help consolidate understanding. A complete package of supplements is available to assist students and instructors in using this book. Visit www.pearsoned.co.uk/egan to find an Instructor s Manual, PowerPoint slides, and links to other useful sites. This book is ideal for undergraduates and postgraduates taking modules in Relationship Marketing, Customer Services, and Marketing Communications. It is core reading for the CIM Level 4 module on Stakeholder Marketing . 606 $aRelationship marketing 615 0$aRelationship marketing. 676 $a658.812 700 $aEgan$b John$f1952-$0140206 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bUtOrBLW 906 $aBOOK 912 $a9910150242803321 996 $aRelationship marketing$92881086 997 $aUNINA