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Autore: | Brinckerhoff Peter C. <1952-> |
Titolo: | Mission-based marketing [[electronic resource] ] : positioning your not-for-profit in an increasingly competitive world / / Peter C. Brinckerhoff |
Pubblicazione: | Hoboken, NJ, : John Wiley & Sons, c2010 |
Edizione: | 3rd ed. |
Descrizione fisica: | 1 online resource (xiv, 243 pages) |
Disciplina: | 658.8 |
Soggetto topico: | Nonprofit organizations - Marketing |
Marketing | |
Note generali: | Description based upon print version of record. |
Nota di bibliografia: | Includes bibliographical references and index. |
Nota di contenuto: | Mission-Based Marketing, Third Edition: Positioning Your Not-for-Profit in an Increasingly Competitive World; Contents; About the Author; Chapter 1: Introduction; Chapter 2: Marketing: A Key to Better Mission; Chapter 3: Being Mission Based and Market Driven; Chapter 4: Being Flexible and Innovating with the Market; Chapter 5: The Marketing Cycle for a Nonprofit; Chapter 6: Who Are Your Markets?; Chapter 7: Who Are Your Competitors?; Chapter 8: Asking Your Markets What They Want; Chapter 9: Better Marketing Materials; Chapter 10: Technology and Marketing |
Chapter 11: Incredible Customer ServiceChapter 12: A Marketing Planning Process; Final Words; Index | |
Sommario/riassunto: | A direct, practical guide revealing how you can lead your not-for-profit to success through mission-based marketing Now in a Third Edition, Mission-Based Marketing is a direct, practical guide showing how you can lead your not-for-profit to success in a more competitive world. This book provides the knowledge and skills you need to build a market-driven organization that holds onto its core values, does a better job of providing mission, and successfully competes for funding, clients, referral sources, staff, and board members.Includes new material on nonprofit websites |
Titolo autorizzato: | Mission-based marketing |
ISBN: | 0-470-88986-1 |
1-282-77345-3 | |
9786612773457 | |
1-118-38601-9 | |
0-470-88984-5 | |
Formato: | Materiale a stampa |
Livello bibliografico | Monografia |
Lingua di pubblicazione: | Inglese |
Record Nr.: | 9910140801003321 |
Lo trovi qui: | Univ. Federico II |
Opac: | Controlla la disponibilità qui |