LEADER 03064nam 2200613Ia 450 001 9910140801003321 005 20230515051547.0 010 $a0-470-88986-1 010 $a1-282-77345-3 010 $a9786612773457 010 $a1-118-38601-9 010 $a0-470-88984-5 035 $a(CKB)2670000000043958 035 $a(EBL)589098 035 $a(OCoLC)669749312 035 $a(SSID)ssj0000439710 035 $a(PQKBManifestationID)11250789 035 $a(PQKBTitleCode)TC0000439710 035 $a(PQKBWorkID)10480476 035 $a(PQKB)11723658 035 $a(MiAaPQ)EBC589098 035 $a(Au-PeEL)EBL589098 035 $a(CaPaEBR)ebr10412461 035 $a(CaONFJC)MIL277345 035 $a(EXLCZ)992670000000043958 100 $a20100326d2010 uy 0 101 0 $aeng 135 $aurcnu|||||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 10$aMission-based marketing$b[electronic resource] $epositioning your not-for-profit in an increasingly competitive world /$fPeter C. Brinckerhoff 205 $a3rd ed. 210 $aHoboken, NJ $cJohn Wiley & Sons$dc2010 215 $a1 online resource (xiv, 243 pages) 300 $aDescription based upon print version of record. 311 $a0-470-60218-X 320 $aIncludes bibliographical references and index. 327 $aMission-Based Marketing, Third Edition: Positioning Your Not-for-Profit in an Increasingly Competitive World; Contents; About the Author; Chapter 1: Introduction; Chapter 2: Marketing: A Key to Better Mission; Chapter 3: Being Mission Based and Market Driven; Chapter 4: Being Flexible and Innovating with the Market; Chapter 5: The Marketing Cycle for a Nonprofit; Chapter 6: Who Are Your Markets?; Chapter 7: Who Are Your Competitors?; Chapter 8: Asking Your Markets What They Want; Chapter 9: Better Marketing Materials; Chapter 10: Technology and Marketing 327 $aChapter 11: Incredible Customer ServiceChapter 12: A Marketing Planning Process; Final Words; Index 330 $aA direct, practical guide revealing how you can lead your not-for-profit to success through mission-based marketing Now in a Third Edition, Mission-Based Marketing is a direct, practical guide showing how you can lead your not-for-profit to success in a more competitive world. This book provides the knowledge and skills you need to build a market-driven organization that holds onto its core values, does a better job of providing mission, and successfully competes for funding, clients, referral sources, staff, and board members.Includes new material on nonprofit websites 606 $aNonprofit organizations$xMarketing 606 $aMarketing 615 0$aNonprofit organizations$xMarketing. 615 0$aMarketing. 676 $a658.8 700 $aBrinckerhoff$b Peter C.$f1952-$0900803 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910140801003321 996 $aMission-based marketing$92232069 997 $aUNINA