03064nam 2200613Ia 450 991014080100332120230515051547.00-470-88986-11-282-77345-397866127734571-118-38601-90-470-88984-5(CKB)2670000000043958(EBL)589098(OCoLC)669749312(SSID)ssj0000439710(PQKBManifestationID)11250789(PQKBTitleCode)TC0000439710(PQKBWorkID)10480476(PQKB)11723658(MiAaPQ)EBC589098(Au-PeEL)EBL589098(CaPaEBR)ebr10412461(CaONFJC)MIL277345(EXLCZ)99267000000004395820100326d2010 uy 0engurcnu||||||||txtrdacontentcrdamediacrrdacarrierMission-based marketing[electronic resource] positioning your not-for-profit in an increasingly competitive world /Peter C. Brinckerhoff3rd ed.Hoboken, NJ John Wiley & Sonsc20101 online resource (xiv, 243 pages)Description based upon print version of record.0-470-60218-X Includes bibliographical references and index.Mission-Based Marketing, Third Edition: Positioning Your Not-for-Profit in an Increasingly Competitive World; Contents; About the Author; Chapter 1: Introduction; Chapter 2: Marketing: A Key to Better Mission; Chapter 3: Being Mission Based and Market Driven; Chapter 4: Being Flexible and Innovating with the Market; Chapter 5: The Marketing Cycle for a Nonprofit; Chapter 6: Who Are Your Markets?; Chapter 7: Who Are Your Competitors?; Chapter 8: Asking Your Markets What They Want; Chapter 9: Better Marketing Materials; Chapter 10: Technology and MarketingChapter 11: Incredible Customer ServiceChapter 12: A Marketing Planning Process; Final Words; IndexA direct, practical guide revealing how you can lead your not-for-profit to success through mission-based marketing Now in a Third Edition, Mission-Based Marketing is a direct, practical guide showing how you can lead your not-for-profit to success in a more competitive world. This book provides the knowledge and skills you need to build a market-driven organization that holds onto its core values, does a better job of providing mission, and successfully competes for funding, clients, referral sources, staff, and board members.Includes new material on nonprofit websitesNonprofit organizationsMarketingMarketingNonprofit organizationsMarketing.Marketing.658.8Brinckerhoff Peter C.1952-900803MiAaPQMiAaPQMiAaPQBOOK9910140801003321Mission-based marketing2232069UNINA