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Record Nr. |
UNINA9910140801003321 |
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Autore |
Brinckerhoff Peter C. <1952-> |
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Titolo |
Mission-based marketing [[electronic resource] ] : positioning your not-for-profit in an increasingly competitive world / / Peter C. Brinckerhoff |
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Pubbl/distr/stampa |
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Hoboken, NJ, : John Wiley & Sons, c2010 |
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ISBN |
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0-470-88986-1 |
1-282-77345-3 |
9786612773457 |
1-118-38601-9 |
0-470-88984-5 |
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Edizione |
[3rd ed.] |
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Descrizione fisica |
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1 online resource (xiv, 243 pages) |
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Disciplina |
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Soggetti |
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Nonprofit organizations - Marketing |
Marketing |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di bibliografia |
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Includes bibliographical references and index. |
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Nota di contenuto |
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Mission-Based Marketing, Third Edition: Positioning Your Not-for-Profit in an Increasingly Competitive World; Contents; About the Author; Chapter 1: Introduction; Chapter 2: Marketing: A Key to Better Mission; Chapter 3: Being Mission Based and Market Driven; Chapter 4: Being Flexible and Innovating with the Market; Chapter 5: The Marketing Cycle for a Nonprofit; Chapter 6: Who Are Your Markets?; Chapter 7: Who Are Your Competitors?; Chapter 8: Asking Your Markets What They Want; Chapter 9: Better Marketing Materials; Chapter 10: Technology and Marketing |
Chapter 11: Incredible Customer ServiceChapter 12: A Marketing Planning Process; Final Words; Index |
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Sommario/riassunto |
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A direct, practical guide revealing how you can lead your not-for-profit to success through mission-based marketing Now in a Third Edition, Mission-Based Marketing is a direct, practical guide showing how you can lead your not-for-profit to success in a more competitive world. This book provides the knowledge and skills you need to build a market-driven organization that holds onto its core values, does a better job of providing mission, and successfully competes for funding, |
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