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Digital marketing strategy : an integraded approach to online marketing / Simon Kingsnorth
| Digital marketing strategy : an integraded approach to online marketing / Simon Kingsnorth |
| Autore | Kingsnorth, Simon |
| Edizione | [3. ed] |
| Pubbl/distr/stampa | London [etc.], : Kogan Page, 2022 |
| Descrizione fisica | xvi, 399 p. ; 24 cm |
| ISBN | 978-13-986059-7-8 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNICAMPANIA-VAN0260739 |
Kingsnorth, Simon
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| London [etc.], : Kogan Page, 2022 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Vanvitelli | ||
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Discrimination law : a practical guide for management / Michael Malone
| Discrimination law : a practical guide for management / Michael Malone |
| Autore | Malone, Michael |
| Pubbl/distr/stampa | London : Kogan Page, 1993 |
| Descrizione fisica | 274 p. ; 24 cm. |
| Disciplina | 344.1041133024658 |
| ISBN | 07-494-0824-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNICAMPANIA-SUN0032780 |
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Malone, Michael
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| London : Kogan Page, 1993 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Vanvitelli | ||
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The diversity training handbook : a practical guide to understanding & changing attitudes / / Phil Clements & John Jones
| The diversity training handbook : a practical guide to understanding & changing attitudes / / Phil Clements & John Jones |
| Autore | Clements Phillip Edward |
| Edizione | [3rd ed.] |
| Pubbl/distr/stampa | London ; ; Philadelphia, : Kogan Page, 2008 |
| Descrizione fisica | 1 online resource (vi, 234 pages) : illustrations |
| Disciplina |
658.3
658.3008 658.31244 |
| Collana | Gale eBooks |
| Soggetto topico |
Diversity in the workplace
Employees - Training of Attitude change Discrimination in employment |
| ISBN |
1-281-98364-0
9786611983642 0-7494-5562-4 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Title page; Copyright; Table of contents; Acknowledgements; Chapter 1 Approaching Diversity; Chapter 2 Making the Case for Diversity; Chapter 3 Learning to Learn About Diversity; Chapter 4 A Knowledge Base for Training Diversity: Some Specific Issues; Chapter 5 Designing Diversity Training; Chapter 6 Diversity Training: Challenges and Issues; Chapter 7 Tactics for Teaching and Learning Diversity; Chapter 8 Facilitating Diversity Training; Chapter 9 Evaluating and Assessing Diversity Training; Chapter 10 Diversity Training in Action
Chapter 11 The Management of Black and Minority Ethnic Staff: Learning from Good PracticeChapter 12 Useful Models for Diversity Training; Glossary; Selected Websites; References; Index |
| Record Nr. | UNISA-996339133303316 |
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Clements Phillip Edward
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| London ; ; Philadelphia, : Kogan Page, 2008 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. di Salerno | ||
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Doing business with China
| Doing business with China |
| Pubbl/distr/stampa | [Place of publication not identified], : Kogan Page, 2003 |
| Disciplina | 658/.00951 |
| Collana | Global market briefing Doing business with China |
| Soggetto topico |
Business enterprises, Foreign - Government policy - China
Investments, Foreign - China Business & Economics Economic History |
| ISBN | 1-4175-0587-7 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNISA-996335804903316 |
| [Place of publication not identified], : Kogan Page, 2003 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. di Salerno | ||
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E-commerce website optimization : why 95% of your website visitors don't buy, and what you can do about it / / Dan Croxen-John and Johann van Tonder
| E-commerce website optimization : why 95% of your website visitors don't buy, and what you can do about it / / Dan Croxen-John and Johann van Tonder |
| Autore | Croxen-John Dan |
| Pubbl/distr/stampa | London : , : Kogan Page, , 2017 |
| Descrizione fisica | 1 online resource (238 pages) : illustrations |
| Disciplina | 658.84 |
| Soggetto topico |
Electronic commerce
Web sites - Design Web site development |
| ISBN | 0-7494-7539-0 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Introduction to e-commerce website optimization -- The kick-off -- How people buy -- Essential research -- Add depth with further research -- Merchandising analytics -- Creating the optimization plan -- Hypotheses and creative work -- Testing your hypotheses -- Personalization -- Optimizing the optimization -- People and culture -- Multilingual conversion optimization -- Launching a new website |
| Altri titoli varianti | Why 95 per cent of your website visitors don't buy, and what you can do about it |
| Record Nr. | UNINA-9910157803603321 |
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Croxen-John Dan
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| London : , : Kogan Page, , 2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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EC/EU fact book : a complete question and answer guide / Alex Roney
| EC/EU fact book : a complete question and answer guide / Alex Roney |
| Autore | Roney, Alex |
| Edizione | [5th ed.] |
| Pubbl/distr/stampa | London : Kogan Page, 1998 |
| Descrizione fisica | 332 p. ; 22 cm. |
| Disciplina | 341.2422 |
| Altri autori (Enti) | London Chamber of Commerce and Industry |
| Soggetto topico |
European Community - Handbooks, manuals, etc
European Economic Community - Miscellanea European Union countries - Handbooks, manuals, etc |
| ISBN | 0749424303 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNISALENTO-991001392719707536 |
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Roney, Alex
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| London : Kogan Page, 1998 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. del Salento | ||
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Effective communication skills for public relations [[electronic resource] /] / Andy Green
| Effective communication skills for public relations [[electronic resource] /] / Andy Green |
| Autore | Green Andy <1958-> |
| Pubbl/distr/stampa | London, : Kogan Page, 2006 |
| Descrizione fisica | 1 online resource (244 p.) |
| Disciplina | 659.2 |
| Collana | PR in practice series |
| Soggetto topico |
Communication in management
Communication in organizations Public relations |
| ISBN |
1-280-72851-5
9786610728510 1-4294-3045-1 0-7494-4998-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Contents; Series; Foreword; Acknowledgements; Sprint summary; Introduction; Chapter 1 Your inner brand - who you are; Chapter 2 Your communications - your thinking resources; Chapter 3 You and your interpersonal skills; Chapter 4 Creating messages, memes and 'spinning'; Chapter 5 The message is the medium; Chapter 6 Triggering your message to achieve change; Chapter 7 Adapting your messages to your networks; Chapter 8 Your networks; Chapter 9 Managing your networking; Chapter 10 The power of context; The quick read - the jog; Glossary; Bibliography and further reading
Networking contacts of the authorIndex; |
| Record Nr. | UNISA-996339136503316 |
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Green Andy <1958->
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| London, : Kogan Page, 2006 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. di Salerno | ||
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Effective internal communication / / Lyn Smith with Pamela Mounter
| Effective internal communication / / Lyn Smith with Pamela Mounter |
| Autore | Smith Lyn |
| Edizione | [2nd ed.] |
| Pubbl/distr/stampa | London ; ; Philadelphia, : Kogan Page, 2008 |
| Descrizione fisica | 1 online resource (xiv, 274 pages) : illustrations |
| Disciplina |
658.4
658.45 |
| Collana | PR in practice series |
| Soggetto topico |
Communication in management
Public relations Business communication |
| ISBN |
1-281-77605-X
9786611776053 0-7494-5492-X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; Copyright; Contents; About the author; About the editor; Preface; Acknowledgements; Introduction; Part 1 Setting the Scene; Chapter 1 What is internal communication?; THE HISTORY; TECHNOLOGY ADDED; WHERE IT SITS IN THE ORGANIZATION; Chapter 2 What does it take to be an internal communicator?; WHERE TO NOW FOR THE INTERNAL COMMUNICATOR?; HOW OTHERS SEE IT; Chapter 3 Your audience - who are they?; FRONT-LINE STAFF; SUPERVISORS/LINE MANAGERS; SENIOR MANAGEMENT/MIDDLE MANAGEMENT; BOARD/DIRECTOR; VOLUNTARY SECTOR - TRUSTEES, VOLUNTEERS, MEMBERS; AT ONE REMOVE; CREATIVES AND SPECIALISTS
DIVERSITYSEGMENTATION - THE WAY AHEAD; Chapter 4 Theories into practice; THE FOUR CULTURES OF THE ORGANIZATION; PROCESS THIS WAY OR GIVE US A SIGN; GOLDEN OLDIE REVISITED; SEMIOTICS - READING THE SIGNS; FOCUS ON THE MASS OR THE INDIVIDUAL; THE INDIVIDUAL REVISITED; SHALL WE DANCE? THE COOPERATIVE MODEL; COMPUTER-MEDIATED COMMUNICATION AND THE IMPLICATIONS; Chapter 5 Managing internal communication in-house; THE BUSINESS CASE; WHO DOES IT; HOW INTERNAL COMMUNICATION IS REWARDED; SO, HUMAN RESOURCES OR PUBLIC RELATIONS?; CENTRALIZED OR DECENTRALIZED Chapter 6 Outsourcing the internal communications functionTHE BUSINESS CASE; WHAT CONSULTANCIES CAN OFFER; REASONS TO BE CAUTIOUS; GETTING THE BEST FROM YOUR CONSULTANCY; Chapter 7 How the legal framework fits in; GENERAL COMMUNICATION MINEFIELDS; IN THE WORKPLACE ITSELF; Chapter 8 The channels, vehicles and activities; WHAT IS THE MESSAGE?; FACE TO FACE - ONE TO ONE; FACE TO FACE - EN MASSE; PRINT; BROADCAST AND AUDIO-VISUAL; INTERNET DRIVEN; CORPORATE GLUE - GAMES, ETC; EVENTS; ENVIRONMENT; CORPORATE SOCIAL RESPONSIBILITY; Chapter 9 Who uses which media for what; THE MANAGER'S PERSPECTIVE TOP DOWN - BUT WHAT ABOUT THE WORKERS?ENSURING SOMEONE IS LISTENING; UNBLOCKING THE BLOCKAGES; MEDIA OR SYMBOL?; THE INVISIBLE WEB; Chapter 10 The receiving end; STAFF PERCEPTIONS; IS THERE ANYBODY THERE?; INVOLVEMENT THE KEY; LAST ON THE BANDWAGON?; GIVE THEM WHAT THEY NEED TO DO THE JOB; THE IN-HOUSE LANGUAGE; UPWARDS COMMUNICATION; CONCLUSIONS TO BE DRAWN; Chapter 11 Communicating with special groups; TAPPING INTO CULTURAL DIVERSITY; THE DIFFERENTLY ABLED; AGE, GENDER AND SEXUAL ORIENTATION; WORKING FROM HOME OR OUT ON THE ROAD; THE UNPAID HEROES; MICRO-ORGANIZATIONS; CONCLUSIONS Chaper 12 The globally dispersed workforceTHE CONSULTANCY APPROACH; THINGS TO THINK ABOUT - PAN-EMEA AND BEYOND; Part 2 Getting it Right - Practical Application; Chapter 13 How to do it - setting about communication; WHAT YOUR PEOPLE WANT TO HEAR; Chapter 14 We can all talk can't we? Face to face; LISTENING IN ON EASY CONVERSATION; HOW OTHERS DO IT; OVERCOMING PRESENTATION SICKNESS; Chapter 15 Leading from the middle; ACCENTUATE THE POSITIVE; MOVING IT ON; SO WHAT MAKES THE MIDDLE SPECIAL?; Chapter 16 The creative aspects - writing, editing and designing it yourself; CAPTURING THE SPARK SPARKING IDEAS TOGETHER |
| Record Nr. | UNISA-996339134103316 |
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Smith Lyn
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| London ; ; Philadelphia, : Kogan Page, 2008 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. di Salerno | ||
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Effective media relations [[electronic resource] ] : how to get results / / Michael Bland, Alison Theaker & David Wragg
| Effective media relations [[electronic resource] ] : how to get results / / Michael Bland, Alison Theaker & David Wragg |
| Autore | Bland Michael |
| Edizione | [3rd ed.] |
| Pubbl/distr/stampa | London ; ; Sterling, VA, : Kogan Page, 2005 |
| Descrizione fisica | 1 online resource (161 p.) |
| Disciplina |
659.2
791.4502/8 |
| Altri autori (Persone) |
TheakerAlison
WraggDavid W |
| Collana | PR in practice series |
| Soggetto topico |
Public relations
Mass media and business |
| ISBN |
1-280-25154-9
9786610251544 1-4237-2880-7 0-7494-4605-6 1-59875-845-4 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Contents; About the authors; Foreword; Introduction; 1 Where and when: a brief media history; 2 Who: ownership of the media; 3 Media law; 4 Ethics and privacy; 5 Broadcasting in the UK; 6 New media technology; 7 What is it all for? Media evaluation; 8 What: newspapers and periodicals; 9 Why: press relations - a means to an end; 10 News, features and more; 11 How: writing for the press; 12 How: talking to the press; 13 Checklist for effective press relations; 14 Why: the importance of broadcast coverage; 15 How: preparation and briefing; 16 How: winning the interview
17 Fine-tuning: handling different interviews18 How: radio interviews; Conclusion; Further reading; Index |
| Record Nr. | UNISA-996339138803316 |
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Bland Michael
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| London ; ; Sterling, VA, : Kogan Page, 2005 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. di Salerno | ||
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The effective use of market research [[electronic resource] ] : how to drive and focus better business decisions / / Robin J. Birn
| The effective use of market research [[electronic resource] ] : how to drive and focus better business decisions / / Robin J. Birn |
| Autore | Birn Robin |
| Edizione | [4th ed.] |
| Pubbl/distr/stampa | London ; ; Sterling, VA, : Kogan Page, 2004 |
| Descrizione fisica | 1 online resource (242 p.) |
| Disciplina |
658.8/3
658.83 |
| Collana | Market research in practice |
| Soggetto topico |
Marketing research
Decision making Strategic planning Success in business |
| ISBN |
1-280-22245-X
9786610222452 0-7494-4582-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Key to making good decisions -- Getting the information you really need -- The best research techniques anyone can use -- What to measure and how to measure it -- You have the information, now use it -- Making sure that the customers are happy -- Tracking trends and changing decisions -- Getting the most out of business relationships with research companies -- Using research to grow your business. |
| Record Nr. | UNISA-996339139103316 |
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Birn Robin
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| London ; ; Sterling, VA, : Kogan Page, 2004 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. di Salerno | ||
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