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The best digital marketing campaigns in the world II : mastering the art of customer engagement / / Damian Ryan
| The best digital marketing campaigns in the world II : mastering the art of customer engagement / / Damian Ryan |
| Autore | Ryan Damian |
| Pubbl/distr/stampa | London, England : , : Kogan Page, , 2014 |
| Descrizione fisica | 1 online resource (266 p.) |
| Disciplina |
658.8/72
658.872 |
| Soggetto topico |
Internet marketing
Advertising campaigns Social media Marketing - Management |
| ISBN | 0-7494-6969-2 |
| Classificazione | BUS043000BUS090010BUS002000 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Contents; Acknowledgements; About this book; Digital marketing is dead - no it's alive - no it's all integrated now... eh?; Case Study 1 Volkswagen BlueMotion Roulette; Case Study 2 How Social Saved Water; Case Study 3 Oxford and Cambridge Boat Race; Case Study 4 Faktum HotelS; Case Study 5 JetBlue GETAWAYS; Case Study 6 Heinz Beanz for Grown Upz; Case Study 7 Harley-Davidson's Open Road Festival; Case Study 8 McDonald's. Our Food. Your Questions; Case Study 9 Heathrow Boutique; Case Study 10 Activia; Case Study 11 Deutsche Telekom; Case Study 12 Nike 10k Run; Case Study 13 Red Bull Stratos
Case Study 14 Chickasaw Country Case Study 15 Barclaycard 'Toys Unleashed'; Case Study 16 Avaya; Case Study 17 Bodyform; Case Study 18 Koozai; Case Study 19 KWV 3 Brandy; Case Study 20 Britain's Best Office Dog; Case Study 21 Ikea: Moving the Store; Case Study 22 Green for Go!; Case Study 23 The Tweet Shop; Case Study 24 O2 Rugby; Case Study 25 Samsung Facebook Activation; Case Study 26 Lufthansa Boeing 747-8; Case Study 27 Fortnum & Mason; Case Study 28 Louisville Slugger; Case Study 29 Screwfix; Case Study 30 Polowers; Case Study 31 Peugeot: Let Your Body Drive Case Study 32 Hobart: Get Back to Scratch Case Study 33 Freshersfields.com; Case Study 34 Nature valley trailview.com; Case Study 35 'The Walking Dead' Kill Count; Case Study 36 8a Store; Case Study 37 UEFA Europa League; Case Study 38 Digicel; Case Study 39 Axe Wingman; Case Study 40 BBC Africa; What's next?; Index |
| Record Nr. | UNISA-996339125403316 |
Ryan Damian
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| London, England : , : Kogan Page, , 2014 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. di Salerno | ||
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Brand Protection in the Online World : A Comprehensive Guide
| Brand Protection in the Online World : A Comprehensive Guide |
| Autore | Barnett David N |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | London : , : Kogan Page, , 2016 |
| Descrizione fisica | 1 online resource (280 pages) |
| Disciplina | 658.8 |
| Soggetto non controllato |
Brand Name Products
Electronic Commerce Trademarks Reference Business & Economics Law |
| ISBN | 0-7494-7870-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Intro -- Contents -- Information boxes -- About the author -- Acknowledgements -- Overview -- 01 Introduction -- 1.1 Background -- 1.1.1 The growth of the internet -- 1.1.2 The importance of online brand protection -- 1.1.3 Other areas for consideration -- 1.2 Internet technology - basic principles -- 1.3 Online brand protection - basic principles -- 02 Domain names -- 2.1 Domain-name ownership -- 2.2 Domain-name brand protection -- 2.3 Examples of domain-name abuses -- 2.4 Domain-name detection -- 2.5 Domain-name enforcement -- 03 General brand use and abuse -- 3.1 Introduction -- 3.2 Key categories of brand use or misuse -- 3.2.1 Brand seeding -- 3.2.2 Logo use and abuse -- 3.2.3 Site framing -- 3.2.4 Appearance of corporate e-mail addresses -- 3.2.5 Claims of affiliation -- 3.2.6 Customer comment and activism -- 04 e-Commerce activity and marketplaces -- 4.1 e-Commerce monitoring -- 4.2 Examples of probable infringing marketplace listings -- 4.3 Marketplace monitoring -- 4.4 Marketplace enforcement -- 05 Social media -- 5.1 Introduction -- 5.2 Key sites -- 5.3 Examples of brand infringements on social media -- 5.4 Social media enforcement -- 06 Online fraud -- 6.1 Phishing -- 6.1.1 Introduction -- 6.1.2 Phishing examples -- 6.1.3 Phishing detection and enforcement -- 6.2 '419' scams -- 6.2.1 Introduction -- 6.2.2 Monitoring and enforcement -- 6.3 Malware and fraud -- 6.4 Other monitoring -- 07 Digital piracy -- 7.1 Overview -- 7.1.1 Peer-to-peer (P2P) file-sharing -- 7.1.2 Cyberlockers -- 7.2 Piracy detection -- 7.3 Piracy enforcement -- 08 Mobile apps -- 8.1 Introduction -- 8.2 Mobile app monitoring and enforcement -- 09 Sponsored-ad monitoring -- 9.1 Introduction -- 9.2 Sponsored-ad monitoring and enforcement -- 10 Affiliate monitoring -- 10.1 Affiliate marketing programmes -- 10.2 Brand protection across affiliate networks.
10.3 Brand infringements on affiliate sites -- 11 'Deep' and 'Dark' Web -- 11.1 Introduction -- 11.2 Tor -- 11.3 IRC -- 12 Additional and future areas of interest -- 12.1 Bespoke, specialized or manual services -- 12.2 Current and future developments -- Appendix A Glossary of key terms -- Appendix B Examples of potential brandinfringements -- B.1 Introduction -- B.2 Luxury goods brand: L'Oréal (cosmetics) -- B.3 Financial services brand: Bank of America (banking) -- B.4 Educational institution: Macquarie University, Australia -- Appendix C Sample enforcement notices -- C.1 Introduction -- C.2 Enforcement notice templates -- Appendix D Rules languages - basic principles -- D.1 Introduction -- D.2 General functionality -- D.3 Sample rules -- Appendix E Internet technologies - additional technical detail -- Index. |
| Altri titoli varianti |
Protéger sa marque dans le cyberespace
Brand protection in the online world |
| Record Nr. | UNINA-9910154599803321 |
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Barnett David N
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| London : , : Kogan Page, , 2016 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Bridging the culture gap : a practical guide to international business communication / / Penny Carte and Chris Fox
| Bridging the culture gap : a practical guide to international business communication / / Penny Carte and Chris Fox |
| Autore | Carté Penny |
| Edizione | [2nd ed.] |
| Pubbl/distr/stampa | London ; ; Philadelphia, : Kogan Page, 2008 |
| Descrizione fisica | 1 online resource (xiv, 202 pages) |
| Disciplina |
395.52
658.45 |
| Collana | Gale eBooks |
| Soggetto topico |
Business etiquette
Intercultural communication Business communication National characteristics |
| ISBN |
1-281-77610-6
9786611776107 0-7494-5497-0 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Contents; About Canning; About the authors; Foreword; Acknowledgements; Introduction; 1 Interpreting the party line; 2 Knowing your place; 3 Knowing the limits; 4 Knowing the form; 5 Making presentations; 6 Making deals; 7 Making yourself understood in English; 8 Knowing yourself; Appendix: False friends; References; Further reading; Index |
| Record Nr. | UNISA-996339133903316 |
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Carté Penny
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| London ; ; Philadelphia, : Kogan Page, 2008 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. di Salerno | ||
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British qualifications
| British qualifications |
| Pubbl/distr/stampa | London, : Kogan Page |
| Descrizione fisica | 1 online resource |
| Disciplina | 378/.01/302541 |
| Soggetto topico |
Universities and colleges - Great Britain
Professional education - Great Britain Professions - Great Britain Universités - Grande-Bretagne Professions libérales - Grande-Bretagne Professions Professional education Universities and colleges Diploma's (onderwijs) DIRECTORIES PROFESSIONAL WORKERS UNIVERSITIES AND COLLEGES UNITED KINGDOM |
| Soggetto genere / forma | Directories. |
| Formato | Materiale a stampa |
| Livello bibliografico | Periodico |
| Lingua di pubblicazione | eng |
| Record Nr. | UNISA-996336247503316 |
| London, : Kogan Page | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. di Salerno | ||
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British qualifications 2017 : a complete guide to professional, vocational & academic qualifications in the United Kingdom
| British qualifications 2017 : a complete guide to professional, vocational & academic qualifications in the United Kingdom |
| Edizione | [Forty seventh edition.] |
| Pubbl/distr/stampa | London, [England] ; ; New York ; ; New Delhi, [India] : , : Kogan Page, , 2017 |
| Descrizione fisica | 1 online resource (550 pages) |
| Disciplina | 378.41 |
| Soggetto topico |
Education, Higher - Great Britain
Degrees, Academic - Great Britain |
| ISBN | 0-7494-7950-7 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910154599703321 |
| London, [England] ; ; New York ; ; New Delhi, [India] : , : Kogan Page, , 2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Building digital culture : a practical guide to successful digital transformation / / Daniel Rowles and Thomas Brown
| Building digital culture : a practical guide to successful digital transformation / / Daniel Rowles and Thomas Brown |
| Autore | Rowles Daniel |
| Pubbl/distr/stampa | London, England : , : Kogan Page, , 2017 |
| Descrizione fisica | 1 online resource (264 pages) : illustrations |
| Disciplina | 658.4/038 |
| Soggetto topico | Information technology - Management |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910157411903321 |
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Rowles Daniel
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| London, England : , : Kogan Page, , 2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Building leadership development programmes : zero-cost to high investment programmes that work / / Nigel Paine
| Building leadership development programmes : zero-cost to high investment programmes that work / / Nigel Paine |
| Autore | Paine Nigel <1952-> |
| Pubbl/distr/stampa | London, England ; ; New York, New York ; ; New Delhi, India : , : Kogan Page, , 2017 |
| Descrizione fisica | 1 online resource (288 pages) |
| Disciplina | 658.4/092 |
| Soggetto topico |
Leadership
Executive coaching Executive ability Organizational behavior |
| ISBN | 0-7494-7694-X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910148602203321 |
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Paine Nigel <1952->
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| London, England ; ; New York, New York ; ; New Delhi, India : , : Kogan Page, , 2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Built environment
| Built environment |
| Pubbl/distr/stampa | London : , : Kogan Page, , ©1978- |
| Descrizione fisica | 1 online resource |
| Disciplina | 301.5/4/0941 |
| Soggetto topico |
Housing - Great Britain
Regional planning City planning Urban renewal Housing Stadsplanning Regionale planning |
| Soggetto genere / forma | Periodicals. |
| Soggetto non controllato | Urban regions - Environment planning |
| Formato | Materiale a stampa |
| Livello bibliografico | Periodico |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910130898503321 |
| London : , : Kogan Page, , ©1978- | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Built environment
| Built environment |
| Pubbl/distr/stampa | London : , : Kogan Page, , ©1978- |
| Descrizione fisica | 1 online resource |
| Disciplina | 301.5/4/0941 |
| Soggetto topico |
Housing - Great Britain
Regional planning City planning Urban renewal Housing Stadsplanning Regionale planning |
| Soggetto genere / forma | Periodicals. |
| Soggetto non controllato | Urban regions - Environment planning |
| Formato | Materiale a stampa |
| Livello bibliografico | Periodico |
| Lingua di pubblicazione | eng |
| Record Nr. | UNISA-996206366603316 |
| London : , : Kogan Page, , ©1978- | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. di Salerno | ||
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The causes of exclusion : home, school and the development of young criminals / / edric Cullingford
| The causes of exclusion : home, school and the development of young criminals / / edric Cullingford |
| Autore | Cullingford Cedric |
| Pubbl/distr/stampa | London : , : Kogan Page |
| Descrizione fisica | 1 online resource (234 p.) |
| Disciplina | 364.24 |
| Soggetto topico |
Criminal behavior, Prediction of - Great Britain
Alienation (Social psychology) - Great Britain Social isolation - Great Britain |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-135-79291-7
1-280-17746-2 0-203-01642-4 0-585-38229-8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Book Cover; Half-Title; Title; Dedication; Copyright; Contents; Preface; 1 Patterns of crime; patterns of control; 2 The sources and the styles of evidence; 3 The experience of home; 4 Separate neighbourhoods: parents' attitudes to schools; 5 The best days of your life? The personal experience of school; 6 The immediate causes of exclusion; 7 Peer groups: the alternative society; 8 The world outside: domestic reality and fantasy; 9 The self and the social world: relationships with parents; 10 Anger and despair: the causes of behaviour; 11 Perpetuation: the following generation; Conclusion
INDEX |
| Record Nr. | UNINA-9910454827803321 |
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Cullingford Cedric
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| London : , : Kogan Page | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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