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Biblioteca

MARC Lista (tabellare)
Crossmediale werbung für den Einzelhandel : Wichtige werbeformate und mechanismen im Überblick / / Thomas Alexander Meyer
Crossmediale werbung für den Einzelhandel : Wichtige werbeformate und mechanismen im Überblick / / Thomas Alexander Meyer
Autore Meyer Thomas Alexander
Pubbl/distr/stampa Hamburg, [Germany] : , : Diplomica Verlag, , 2015
Descrizione fisica 1 online resource (105 p.)
Disciplina 658.87
Soggetto topico Retail trade
Advertising
ISBN 3-95934-003-6
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione ger
Nota di contenuto Crossmediale Werbung für den Einzelhandel: Wichtige Werbeformate und Mechanismen im Überblick; Danksagung; Inhaltsverzeichnis; Abbildungsverzeichnis; Abkürzungsverzeichnis; Tabellenverzeichnis; 1 Einleitung; 2 Crossmedia Marketing - Einführung; 2.1 Grundlagen; 2.2 Hintergründe; 3 Grundlagen: Technik und Nutzer; 3.1 Technischer Hintergrund der Nutzer; 3.1.1 PC-Systeme und Internetnutzung; 3.1.2 Mobile Betriebssysteme; 3.1.3 Netzwerkverbindungen; 3.2 Nutzer und Nutzungsgewohnheiten; 3.2.1 Wer nutzt das Internet?; 3.2.2 Mobile Nutzung; 3.2.3 Targeting und Tracking
3.2.4 Nutzungs- und Kaufgewohnheiten4 Überblick über verschiedene crossmediale Kanäle; 4.1 Geomarketing; 4.2 Mobile Marketing; 4.3 Funkverbindungen und Digital Signage; 4.4 Google AdWords mit lokalem Bezug; 4.5 Mobile App; 4.5.1 Location Based Services; 4.5.2 QR-Codes; 4.6 Google und Facebook im Mobile Marketing; 4.7 Social Media Marketing; 4.7.1 Definition Social Media Marketing; 4.7.2 Wie funktioniert Social Media Marketing?; 4.7.3 Facebook; 4.7.4 Google+; 4.8 Suchmaschinen und Suchmaschinenmarketing; 4.8.1 Einordnung von Google; 4.8.2 Suchmaschinenranking; 4.8.3 Rankingfaktoren
4.8.4 Suchmaschinenoptimierung4.8.5 Wirkung von Suchmaschinenoptimierung; 4.8.6 Suchmaschinenwerbung; 4.9 Digital Signage; 4.9.1 Technik; 4.9.2 Nutzen für den Einzelhandel; 4.9.3 Genaue Kundenansprache; 4.9.4 Kommunikationsformen; 4.9.5 Wiederholte Kundenansprache; 5 Die Konvergenz der Kanäle; 5.1 Geschichtliche Einordnung und Hintergründe; 5.2 Betrachtung des Internets im Tetraden-Modell; 5.2.1 Verstärkend; 5.2.2 Zurücknehmend; 5.2.3 Umkehrend; 5.2.4 Veraltend; 5.3 Die neuen und klassischen Medien in Bezug auf die Medienkonvergenz; 5.4 Bedeutung für den Einzelhandel
6 Praxisbeispiel für bezahlte Facebook-Werbung6.1 Erster Zwischenstand; 6.2 Auswertung nach 14 Tagen; 6.3 Zusammenfassung; 7 Empirische Erhebung zum Thema Web 2.0 bei Unternehmern; 7.1 Auswertung; 7.2 Zusammenfassung; 8 Ausblick; 8.1 Google Glass; 8.2 Near Field Communication; 8.3 Gamification; 9 Fazit; Literaturverzeichnis; Anhang A -Bildungsgrad / Alter der Teilnehmer; Anhang B - Ausgaben für Homepages / Bewertung von sozialen Netzwerken I; Anhang C - Bewertung von sozialen Netzwerken II / Bewertung von sozialen Netzwerken III
Anhang D - Erstellung von Inhalten im Internet / Preisgabe von persönlichen Daten
Record Nr. UNINA-9910822518403321
Meyer Thomas Alexander  
Hamburg, [Germany] : , : Diplomica Verlag, , 2015
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Crowdfunding als alternative Finanzierungsform : durch die methode der schwarmfinanzierung von der idee zum Massenprodukt / / Mike Flebbe
Crowdfunding als alternative Finanzierungsform : durch die methode der schwarmfinanzierung von der idee zum Massenprodukt / / Mike Flebbe
Autore Flebbe Mike
Pubbl/distr/stampa Hamburg, [Germany] : , : Diplomica Verlag, , 2016
Descrizione fisica 1 online resource (82 p.)
Disciplina 658.15224
Soggetto topico Crowd funding
Finance
Soggetto genere / forma Electronic books.
ISBN 3-95850-378-0
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione ger
Nota di contenuto Crowdfunding als alternative Finanzierungsform: Durch die Methode der Schwarmfinanzierung von der Idee zum Massenprodukt; Abbildungsverzeichnis; Tabellenverzeichnis; Abkürzungsverzeichnis; Inhaltsverzeichnis; 1. Einleitung; 1.1. Problemstellung; 1.2. Zielsetzung der Arbeit; 1.3. Methodische Vorgehensweise; 2. Der Crowdfunding-Begriff; 2.1. Definition des Crowdfundings und begriffliche Abgrenzung; 2.2. Entwicklung des Crowdfundings; 2.3. Ausprägungsformen des Crowdfundings; 2.3.1. Donation-based Crowdfunding; 2.3.2. Reward-based Crowdfunding; 2.3.3. Lending-based Crowdfunding
9.1. Kreditkartenzahlung9.2. FidorPay; 9.3. Secupay; 10. Fallbeispiel - die Smartwatch Pebble; 10.1. Produktbeschreibung; 10.2. Zahlen und Fakten; 10.3. Analyse der Erfolgsfaktoren; 11. Umfrageauswertung; 11.1. Soziokulturelle Merkmale; 11.2. Schlussfolgerungen und Implikationen; 12. Schlussbetrachtung; Anhangsverzeichnis; Anhang; Quellenverzeichnis
Record Nr. UNINA-9910465780203321
Flebbe Mike  
Hamburg, [Germany] : , : Diplomica Verlag, , 2016
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Crowdfunding als alternative Finanzierungsform : durch die methode der schwarmfinanzierung von der idee zum Massenprodukt / / Mike Flebbe
Crowdfunding als alternative Finanzierungsform : durch die methode der schwarmfinanzierung von der idee zum Massenprodukt / / Mike Flebbe
Autore Flebbe Mike
Pubbl/distr/stampa Hamburg, [Germany] : , : Diplomica Verlag, , 2016
Descrizione fisica 1 online resource (82 p.)
Disciplina 658.15224
Soggetto topico Crowd funding
Finance
ISBN 3-95850-378-0
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione ger
Nota di contenuto Crowdfunding als alternative Finanzierungsform: Durch die Methode der Schwarmfinanzierung von der Idee zum Massenprodukt; Abbildungsverzeichnis; Tabellenverzeichnis; Abkürzungsverzeichnis; Inhaltsverzeichnis; 1. Einleitung; 1.1. Problemstellung; 1.2. Zielsetzung der Arbeit; 1.3. Methodische Vorgehensweise; 2. Der Crowdfunding-Begriff; 2.1. Definition des Crowdfundings und begriffliche Abgrenzung; 2.2. Entwicklung des Crowdfundings; 2.3. Ausprägungsformen des Crowdfundings; 2.3.1. Donation-based Crowdfunding; 2.3.2. Reward-based Crowdfunding; 2.3.3. Lending-based Crowdfunding
9.1. Kreditkartenzahlung9.2. FidorPay; 9.3. Secupay; 10. Fallbeispiel - die Smartwatch Pebble; 10.1. Produktbeschreibung; 10.2. Zahlen und Fakten; 10.3. Analyse der Erfolgsfaktoren; 11. Umfrageauswertung; 11.1. Soziokulturelle Merkmale; 11.2. Schlussfolgerungen und Implikationen; 12. Schlussbetrachtung; Anhangsverzeichnis; Anhang; Quellenverzeichnis
Record Nr. UNINA-9910798233403321
Flebbe Mike  
Hamburg, [Germany] : , : Diplomica Verlag, , 2016
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Crowdfunding als alternative Finanzierungsform : durch die methode der schwarmfinanzierung von der idee zum Massenprodukt / / Mike Flebbe
Crowdfunding als alternative Finanzierungsform : durch die methode der schwarmfinanzierung von der idee zum Massenprodukt / / Mike Flebbe
Autore Flebbe Mike
Pubbl/distr/stampa Hamburg, [Germany] : , : Diplomica Verlag, , 2016
Descrizione fisica 1 online resource (82 p.)
Disciplina 658.15224
Soggetto topico Crowd funding
Finance
ISBN 3-95850-378-0
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione ger
Nota di contenuto Crowdfunding als alternative Finanzierungsform: Durch die Methode der Schwarmfinanzierung von der Idee zum Massenprodukt; Abbildungsverzeichnis; Tabellenverzeichnis; Abkürzungsverzeichnis; Inhaltsverzeichnis; 1. Einleitung; 1.1. Problemstellung; 1.2. Zielsetzung der Arbeit; 1.3. Methodische Vorgehensweise; 2. Der Crowdfunding-Begriff; 2.1. Definition des Crowdfundings und begriffliche Abgrenzung; 2.2. Entwicklung des Crowdfundings; 2.3. Ausprägungsformen des Crowdfundings; 2.3.1. Donation-based Crowdfunding; 2.3.2. Reward-based Crowdfunding; 2.3.3. Lending-based Crowdfunding
9.1. Kreditkartenzahlung9.2. FidorPay; 9.3. Secupay; 10. Fallbeispiel - die Smartwatch Pebble; 10.1. Produktbeschreibung; 10.2. Zahlen und Fakten; 10.3. Analyse der Erfolgsfaktoren; 11. Umfrageauswertung; 11.1. Soziokulturelle Merkmale; 11.2. Schlussfolgerungen und Implikationen; 12. Schlussbetrachtung; Anhangsverzeichnis; Anhang; Quellenverzeichnis
Record Nr. UNINA-9910821254703321
Flebbe Mike  
Hamburg, [Germany] : , : Diplomica Verlag, , 2016
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Crypto currencies and traditional investment portfolios : an empirical study on the effects of adding crypto currencies to traditional investment portfolios / / Philipp Rosenbach
Crypto currencies and traditional investment portfolios : an empirical study on the effects of adding crypto currencies to traditional investment portfolios / / Philipp Rosenbach
Autore Rosenbach Philipp
Edizione [1st ed.]
Pubbl/distr/stampa Hamburg : , : Diplomica Verlag, , [2021]
Descrizione fisica 1 online resource (79 pages)
Disciplina 332.4
Soggetto topico Cryptocurrencies
Portfolio management
ISBN 9783961463596
9783961468591
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Crypto Currencies and Traditional Investment Portfolios. An Empirical Study on the Effects of Adding Crypto Currencies to Traditional Investment Portfolios -- Abstract -- Table of Contents -- Table of Abbreviations -- 1. Introduction -- 1.1 Relevance and Motivation -- 1.2 Research Question -- 1.3 Methodical Approach -- 2. Theoretical Foundation -- 2.1 Asset Allocation and Investment Models -- 2.1.1 Asset Allocation and Asset Allocation Models -- 2.1.2 Norway Model (50/50 and 80/20) -- 2.1.3 Balanced Portfolio Model -- 2.1.4 Endowment Fund Model -- 2.1.5 Pension Fund Model -- 2.1.6 Family Office Model -- 2.2 Relevant KPIs of Investment Portfolios -- 2.2.1 KPI I: Overall Return -- 2.2.2 KPI II: Sharpe Ratio -- 2.2.3 KPI III: Alpha and Beta Factor -- 2.2.4 KPI IV: Volatility -- 2.3 Crypto Currencies and Blockchain Technology -- 2.3.1 Blockchain Technology -- 2.3.2 Development of Bitcoin -- 2.3.3 Market Overview -- 2.3.4 Bitcoin as an Asset Class -- 3. Methods of Investigation -- 3.1 Quantitative Approach -- 3.1.1 Data Sources -- 3.1.2 Data Preparation -- 3.1.3 Index Selection Process -- 3.1.4. Allocation Scenarios -- 4. Results and Implications -- 4.1 Impact on the Overall Return -- 4.2 Impact on the Sharpe Ratio -- 4.3 Impact on the Alpha and Beta Factor -- 4.4 Impact on the Volatility -- 5. Implications -- 5.1 Implications of Crypto Currencies as an Asset Class -- 5.2 Implications of Arising Potential through Crypto Currencies -- 6. Conclusion -- 6.1 Summary of the Research Results -- 6.2 Scientific Implications -- 6.3 Practical Implications -- 6.4 Limitations -- References -- Figures -- Appendix.
Record Nr. UNINA-9910795675803321
Rosenbach Philipp  
Hamburg : , : Diplomica Verlag, , [2021]
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Crypto currencies and traditional investment portfolios : an empirical study on the effects of adding crypto currencies to traditional investment portfolios / / Philipp Rosenbach
Crypto currencies and traditional investment portfolios : an empirical study on the effects of adding crypto currencies to traditional investment portfolios / / Philipp Rosenbach
Autore Rosenbach Philipp
Edizione [1st ed.]
Pubbl/distr/stampa Hamburg : , : Diplomica Verlag, , [2021]
Descrizione fisica 1 online resource (79 pages)
Disciplina 332.4
Soggetto topico Cryptocurrencies
Portfolio management
ISBN 9783961463596
9783961468591
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Crypto Currencies and Traditional Investment Portfolios. An Empirical Study on the Effects of Adding Crypto Currencies to Traditional Investment Portfolios -- Abstract -- Table of Contents -- Table of Abbreviations -- 1. Introduction -- 1.1 Relevance and Motivation -- 1.2 Research Question -- 1.3 Methodical Approach -- 2. Theoretical Foundation -- 2.1 Asset Allocation and Investment Models -- 2.1.1 Asset Allocation and Asset Allocation Models -- 2.1.2 Norway Model (50/50 and 80/20) -- 2.1.3 Balanced Portfolio Model -- 2.1.4 Endowment Fund Model -- 2.1.5 Pension Fund Model -- 2.1.6 Family Office Model -- 2.2 Relevant KPIs of Investment Portfolios -- 2.2.1 KPI I: Overall Return -- 2.2.2 KPI II: Sharpe Ratio -- 2.2.3 KPI III: Alpha and Beta Factor -- 2.2.4 KPI IV: Volatility -- 2.3 Crypto Currencies and Blockchain Technology -- 2.3.1 Blockchain Technology -- 2.3.2 Development of Bitcoin -- 2.3.3 Market Overview -- 2.3.4 Bitcoin as an Asset Class -- 3. Methods of Investigation -- 3.1 Quantitative Approach -- 3.1.1 Data Sources -- 3.1.2 Data Preparation -- 3.1.3 Index Selection Process -- 3.1.4. Allocation Scenarios -- 4. Results and Implications -- 4.1 Impact on the Overall Return -- 4.2 Impact on the Sharpe Ratio -- 4.3 Impact on the Alpha and Beta Factor -- 4.4 Impact on the Volatility -- 5. Implications -- 5.1 Implications of Crypto Currencies as an Asset Class -- 5.2 Implications of Arising Potential through Crypto Currencies -- 6. Conclusion -- 6.1 Summary of the Research Results -- 6.2 Scientific Implications -- 6.3 Practical Implications -- 6.4 Limitations -- References -- Figures -- Appendix.
Record Nr. UNINA-9910827045703321
Rosenbach Philipp  
Hamburg : , : Diplomica Verlag, , [2021]
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Cultural diversity management in organizations [[electronic resource] ] : the role of psychological variables in diversity initiatives / / Alena Romanenko
Cultural diversity management in organizations [[electronic resource] ] : the role of psychological variables in diversity initiatives / / Alena Romanenko
Autore Romanenko Alena
Pubbl/distr/stampa Hamburg, : Diplomica Verlag, 2012
Descrizione fisica 1 online resource (120 p.)
Disciplina 658.049
Soggetto topico Diversity in the workplace - Management
Personnel management
Interpersonal relations
Soggetto genere / forma Electronic books.
ISBN 3-8428-3090-4
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Cultural Diversity Management in Organizations: The Role of Psychological Variables in Diversity Initiatives; ACKNOWLEDGMENT; ABSTRACT; Abstract (Deutsch); TABLE OF CONTENTS; 1 INTRODUCTION; 1.1 Aim of the Study and Research Questions; 1.2 Methodology; 2 MANAGEMENT OF CULTURAL DIVERSITY IN ORGANIZATIONS; 2.1 Definitions and Theory: Cultural Diversity Management in the Workplace; 2.1.1 The Concept of Organizational Diversity; 2.1.2 Workplace and Employee Diversity Management; 2.1.3 Cultural Diversity and its Management; 2.1.4 Measurement of Cultural Diversity
2.1.5 Issues of Race, Ethnicity, and Culture2.2 Inevitability of Diversity in the HR World; 2.2.1 Target Group Companies for Diversity Management; 2.2.2 Current Cultural Diversity Popularity Trends; 2.2.3 The Role of HR - Allocation of Cultural Diversity Management; 2.3 Business Case: Diversity as the Right Thing to Do; 2.4 Diversity Outcomes - What Could Companies Expect?; 2.4.1 Organization-Level Outcomes; 2.4.2 Group-Level Outcomes; 2.4.3 Individual-Level Outcomes - Importance of Psychological Variables; 2.5 Chapter Summary; 3 PSYCHOLOGICAL MECHANISMS AND OUTCOMES OF DIVERSITY INITIATIVES
3.1 Explanatory Approaches of Diversity Outcomes3.1.1 Social Identity Approach; 3.1.2 Information-Processing and Problem-Solving Approaches; 3.1.3 Intergroup Contact Theory; 3.1.4 Ironic Processes Theory; 3.1.5 Inference: Applying Theoretical Approaches in Diversity Initiatives; 3.2 Attitudes and Attitudes towards Diversity; 3.2.1 Theory, Practice, and Operationalization of Attitudinal Research; 3.2.2 Achieving Attitudinal Change in Organizations; 3.2.3 Inference: Applying Attitudes Towards Diversity in Diversity Initiatives; 3.3 Commitment
3.3.1 Theory, Practice, and Operationalization of Commitment Research3.3.2 Consequences of Organizational Commitment; 3.3.3 Strategic Human Resource Management: Commitment Paradigm; 3.3.4 Inference: Applying Organizational Commitment in Diversity Initiatives; 3.4 Chapter Summary; 4 CULTURAL DIVERSITY INITIATIVES AND TRAININGS; 4.1 Successful Diversity Management Implementation; 4.1.1 Introduction of Cultural Diversity Initiatives; 4.1.2 Alignment of Diversity Management Strategies and HR Practices; 4.1.3 Best Practices of Diversity Management Strategies and Practices
4.2 Cultural Diversity Trainings in Organizations4.3 Training Goals; 4.3.1 Eliminating Stereotype, Prejudice, and Discrimination; 4.3.2 Raising Cultural Competence; 4.4 Diversity Training Inputs: Context, Design, Trainee Characteristics; 4.4.1 Training Context; 4.4.2 Training Design; 4.4.3 Training Methods; 4.4.4 Trainee/Trainer's Characteristics; 4.5 Diversity Trainings: Outcomes regarding Psychological Variables; 4.5.1 Cognitive Outcomes; 4.5.2 Affective/Attitudinal Outcomes; 4.5.3 Behavioural (Skill-based) Outcomes; 4.6 Effectiveness of Diversity Trainings
4.7 Critical Reflections on Cultural Diversity Trainings: Problems and Solutions
Record Nr. UNINA-9910461663103321
Romanenko Alena  
Hamburg, : Diplomica Verlag, 2012
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Cultural diversity management in organizations [[electronic resource] ] : the role of psychological variables in diversity initiatives / / Alena Romanenko
Cultural diversity management in organizations [[electronic resource] ] : the role of psychological variables in diversity initiatives / / Alena Romanenko
Autore Romanenko Alena
Pubbl/distr/stampa Hamburg, : Diplomica Verlag, 2012
Descrizione fisica 1 online resource (120 p.)
Disciplina 658.049
Soggetto topico Diversity in the workplace - Management
Personnel management
Interpersonal relations
ISBN 3-8428-3090-4
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Cultural Diversity Management in Organizations: The Role of Psychological Variables in Diversity Initiatives; ACKNOWLEDGMENT; ABSTRACT; Abstract (Deutsch); TABLE OF CONTENTS; 1 INTRODUCTION; 1.1 Aim of the Study and Research Questions; 1.2 Methodology; 2 MANAGEMENT OF CULTURAL DIVERSITY IN ORGANIZATIONS; 2.1 Definitions and Theory: Cultural Diversity Management in the Workplace; 2.1.1 The Concept of Organizational Diversity; 2.1.2 Workplace and Employee Diversity Management; 2.1.3 Cultural Diversity and its Management; 2.1.4 Measurement of Cultural Diversity
2.1.5 Issues of Race, Ethnicity, and Culture2.2 Inevitability of Diversity in the HR World; 2.2.1 Target Group Companies for Diversity Management; 2.2.2 Current Cultural Diversity Popularity Trends; 2.2.3 The Role of HR - Allocation of Cultural Diversity Management; 2.3 Business Case: Diversity as the Right Thing to Do; 2.4 Diversity Outcomes - What Could Companies Expect?; 2.4.1 Organization-Level Outcomes; 2.4.2 Group-Level Outcomes; 2.4.3 Individual-Level Outcomes - Importance of Psychological Variables; 2.5 Chapter Summary; 3 PSYCHOLOGICAL MECHANISMS AND OUTCOMES OF DIVERSITY INITIATIVES
3.1 Explanatory Approaches of Diversity Outcomes3.1.1 Social Identity Approach; 3.1.2 Information-Processing and Problem-Solving Approaches; 3.1.3 Intergroup Contact Theory; 3.1.4 Ironic Processes Theory; 3.1.5 Inference: Applying Theoretical Approaches in Diversity Initiatives; 3.2 Attitudes and Attitudes towards Diversity; 3.2.1 Theory, Practice, and Operationalization of Attitudinal Research; 3.2.2 Achieving Attitudinal Change in Organizations; 3.2.3 Inference: Applying Attitudes Towards Diversity in Diversity Initiatives; 3.3 Commitment
3.3.1 Theory, Practice, and Operationalization of Commitment Research3.3.2 Consequences of Organizational Commitment; 3.3.3 Strategic Human Resource Management: Commitment Paradigm; 3.3.4 Inference: Applying Organizational Commitment in Diversity Initiatives; 3.4 Chapter Summary; 4 CULTURAL DIVERSITY INITIATIVES AND TRAININGS; 4.1 Successful Diversity Management Implementation; 4.1.1 Introduction of Cultural Diversity Initiatives; 4.1.2 Alignment of Diversity Management Strategies and HR Practices; 4.1.3 Best Practices of Diversity Management Strategies and Practices
4.2 Cultural Diversity Trainings in Organizations4.3 Training Goals; 4.3.1 Eliminating Stereotype, Prejudice, and Discrimination; 4.3.2 Raising Cultural Competence; 4.4 Diversity Training Inputs: Context, Design, Trainee Characteristics; 4.4.1 Training Context; 4.4.2 Training Design; 4.4.3 Training Methods; 4.4.4 Trainee/Trainer's Characteristics; 4.5 Diversity Trainings: Outcomes regarding Psychological Variables; 4.5.1 Cognitive Outcomes; 4.5.2 Affective/Attitudinal Outcomes; 4.5.3 Behavioural (Skill-based) Outcomes; 4.6 Effectiveness of Diversity Trainings
4.7 Critical Reflections on Cultural Diversity Trainings: Problems and Solutions
Record Nr. UNINA-9910785832203321
Romanenko Alena  
Hamburg, : Diplomica Verlag, 2012
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Cultural diversity management in organizations [[electronic resource] ] : the role of psychological variables in diversity initiatives / / Alena Romanenko
Cultural diversity management in organizations [[electronic resource] ] : the role of psychological variables in diversity initiatives / / Alena Romanenko
Autore Romanenko Alena
Pubbl/distr/stampa Hamburg, : Diplomica Verlag, 2012
Descrizione fisica 1 online resource (120 p.)
Disciplina 658.049
Soggetto topico Diversity in the workplace - Management
Personnel management
Interpersonal relations
ISBN 3-8428-3090-4
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Cultural Diversity Management in Organizations: The Role of Psychological Variables in Diversity Initiatives; ACKNOWLEDGMENT; ABSTRACT; Abstract (Deutsch); TABLE OF CONTENTS; 1 INTRODUCTION; 1.1 Aim of the Study and Research Questions; 1.2 Methodology; 2 MANAGEMENT OF CULTURAL DIVERSITY IN ORGANIZATIONS; 2.1 Definitions and Theory: Cultural Diversity Management in the Workplace; 2.1.1 The Concept of Organizational Diversity; 2.1.2 Workplace and Employee Diversity Management; 2.1.3 Cultural Diversity and its Management; 2.1.4 Measurement of Cultural Diversity
2.1.5 Issues of Race, Ethnicity, and Culture2.2 Inevitability of Diversity in the HR World; 2.2.1 Target Group Companies for Diversity Management; 2.2.2 Current Cultural Diversity Popularity Trends; 2.2.3 The Role of HR - Allocation of Cultural Diversity Management; 2.3 Business Case: Diversity as the Right Thing to Do; 2.4 Diversity Outcomes - What Could Companies Expect?; 2.4.1 Organization-Level Outcomes; 2.4.2 Group-Level Outcomes; 2.4.3 Individual-Level Outcomes - Importance of Psychological Variables; 2.5 Chapter Summary; 3 PSYCHOLOGICAL MECHANISMS AND OUTCOMES OF DIVERSITY INITIATIVES
3.1 Explanatory Approaches of Diversity Outcomes3.1.1 Social Identity Approach; 3.1.2 Information-Processing and Problem-Solving Approaches; 3.1.3 Intergroup Contact Theory; 3.1.4 Ironic Processes Theory; 3.1.5 Inference: Applying Theoretical Approaches in Diversity Initiatives; 3.2 Attitudes and Attitudes towards Diversity; 3.2.1 Theory, Practice, and Operationalization of Attitudinal Research; 3.2.2 Achieving Attitudinal Change in Organizations; 3.2.3 Inference: Applying Attitudes Towards Diversity in Diversity Initiatives; 3.3 Commitment
3.3.1 Theory, Practice, and Operationalization of Commitment Research3.3.2 Consequences of Organizational Commitment; 3.3.3 Strategic Human Resource Management: Commitment Paradigm; 3.3.4 Inference: Applying Organizational Commitment in Diversity Initiatives; 3.4 Chapter Summary; 4 CULTURAL DIVERSITY INITIATIVES AND TRAININGS; 4.1 Successful Diversity Management Implementation; 4.1.1 Introduction of Cultural Diversity Initiatives; 4.1.2 Alignment of Diversity Management Strategies and HR Practices; 4.1.3 Best Practices of Diversity Management Strategies and Practices
4.2 Cultural Diversity Trainings in Organizations4.3 Training Goals; 4.3.1 Eliminating Stereotype, Prejudice, and Discrimination; 4.3.2 Raising Cultural Competence; 4.4 Diversity Training Inputs: Context, Design, Trainee Characteristics; 4.4.1 Training Context; 4.4.2 Training Design; 4.4.3 Training Methods; 4.4.4 Trainee/Trainer's Characteristics; 4.5 Diversity Trainings: Outcomes regarding Psychological Variables; 4.5.1 Cognitive Outcomes; 4.5.2 Affective/Attitudinal Outcomes; 4.5.3 Behavioural (Skill-based) Outcomes; 4.6 Effectiveness of Diversity Trainings
4.7 Critical Reflections on Cultural Diversity Trainings: Problems and Solutions
Record Nr. UNINA-9910821602103321
Romanenko Alena  
Hamburg, : Diplomica Verlag, 2012
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Cultural knowledge [[electronic resource] ] : a critical perspective on the concept as a foundation for respect for cultural differences / / Katharina Pilhofer
Cultural knowledge [[electronic resource] ] : a critical perspective on the concept as a foundation for respect for cultural differences / / Katharina Pilhofer
Autore Pilhofer Katharina
Pubbl/distr/stampa Hamburg, : Diplomica Verlag, 2011
Descrizione fisica 1 online resource (82 p.)
Disciplina 306.01
658.18
Soggetto topico Cultural intelligence
Cultural awareness
Multiculturalism
Soggetto genere / forma Electronic books.
ISBN 3-8428-1263-9
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Cultural Knowledge A Critical Perspective on the Concept as a Foundation for Respect for Cultural Differences
Record Nr. UNINA-9910457756203321
Pilhofer Katharina  
Hamburg, : Diplomica Verlag, 2011
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui