B2B Brand Management : Incorporating Performance Branding, Transformative Marketing and Artificial Intelligence
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| Autore: |
Kotler Philip
|
| Titolo: |
B2B Brand Management : Incorporating Performance Branding, Transformative Marketing and Artificial Intelligence
|
| Pubblicazione: | Cham : , : Springer, , 2025 |
| ©2025 | |
| Edizione: | 2nd ed. |
| Descrizione fisica: | 1 online resource (404 pages) |
| Disciplina: | 658.827 |
| Altri autori: |
PfoertschWaldemar
|
| Sommario/riassunto: | As B2B solutions continue to advance, industrial companies are embracing branding to differentiate themselves and generate preference for their offers.While branding has been crucial to the success of renowned consumer goods like Coca-Cola, McDonald's, and Mercedes-Benz, it's time for more industrial companies to systematically enhance their. |
| Titolo autorizzato: | B2B Brand Management |
| ISBN: | 9783031946653 |
| 9783031946646 | |
| Formato: | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione: | Inglese |
| Record Nr.: | 9911028664403321 |
| Lo trovi qui: | Univ. Federico II |
| Opac: | Controlla la disponibilità qui |
Serie:
Business and Management Series