00948nam0 22002531i 450 VAN005266820060919120000.020060919f1965 |0itac50 baitaIT|||| |||||Velàzquez[a cura di Raffaello Causa]MilanoFabbri1965[6] p.16 tav. : ill.36 cm.001VAN00479222001 ˆI ‰maestri del colore210 MilanoFabbri.69MilanoVANL000284CausaRaffaelloVANV016210Fabbri, FabrizioVANV108057650ITSOL20230616RICABIBLIOTECA DEL DIPARTIMENTO DI LETTERE E BENI CULTURALIIT-CE0103VAN07VAN0052668BIBLIOTECA DEL DIPARTIMENTO DI LETTERE E BENI CULTURALI07CONS Pc 1 69 07 58449 20060919 Velázquez838934UNICAMPANIA01635nam 22004213 450 991102866440332120250922120721.09783031946653(electronic bk.)9783031946646(MiAaPQ)EBC32305585(Au-PeEL)EBL32305585(CKB)40976500200041(OCoLC)1543208854(EXLCZ)994097650020004120250922d2025 uy 0engurcnu||||||||txtrdacontentcrdamediacrrdacarrierB2B Brand Management Incorporating Performance Branding, Transformative Marketing and Artificial Intelligence2nd ed.Cham :Springer,2025.©2025.1 online resource (404 pages)Business and Management SeriesPrint version: Kotler, Philip. B2B Brand Management Cham : Springer,c2025 9783031946646 As B2B solutions continue to advance, industrial companies are embracing branding to differentiate themselves and generate preference for their offers.While branding has been crucial to the success of renowned consumer goods like Coca-Cola, McDonald's, and Mercedes-Benz, it's time for more industrial companies to systematically enhance their.Business and Management Series658.827Kotler Philip34994Pfoertsch Waldemar522548MiAaPQMiAaPQMiAaPQ9911028664403321B2B Brand Management4438733UNINA