LEADER 01635nam  22004213  450 
001 9911028664403321
005 20250922120721.0
010   $a9783031946653$b(electronic bk.)
010   $z9783031946646
035   $a(MiAaPQ)EBC32305585
035   $a(Au-PeEL)EBL32305585
035   $a(CKB)40976500200041
035   $a(OCoLC)1543208854
035   $a(EXLCZ)9940976500200041
100   $a20250922d2025      uy         0
101 0 $aeng
135   $aurcnu||||||||
181   $ctxt$2rdacontent
182   $cc$2rdamedia
183   $acr$2rdacarrier
200 10$aB2B Brand Management $eIncorporating Performance Branding, Transformative Marketing and Artificial Intelligence
205   $a2nd ed.
210  1$aCham :$cSpringer,$d2025.
210  4$dİ2025.
215   $a1 online resource (404 pages)
225 1 $aBusiness and Management Series
311 08$aPrint version: Kotler, Philip. B2B Brand Management Cham : Springer,c2025 9783031946646 
330   $aAs B2B solutions continue to advance, industrial companies are embracing branding to differentiate themselves and generate preference for their offers.While branding has been crucial to the success of renowned consumer goods like Coca-Cola, McDonald's, and Mercedes-Benz, it's time for more industrial companies to systematically enhance their.
410  0$aBusiness and Management Series
676   $a658.827
700   $aKotler$b Philip$034994
701   $aPfoertsch$b Waldemar$0522548
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
912   $a9911028664403321
996   $aB2B Brand Management$94438733
997   $aUNINA