WordPress 3 search engine optimization : optimize your Website for popularity with search engines / / Michael David

• Autore: David Michael M
• Pubblicazione: Birmingham, United Kingdom : , : Packt Publishing, , 2011
• Edizione: 1st edition
• Descrizione fisica: 1 online resource (344 pages)
• Disciplina: 006.7
• Soggetto topico: Web search engines; Search engines; Blogs - Management
• Note generali: Includes index.
• Nota di contenuto: Cover; Copyright; Credits; About the Author; About the Reviewers; www.PacktPub.com; Table of Contents; Preface; Chapter 1: Getting Started: SEO Basics; Introducing SEO; Improving your rank on all search engines; Exploring the changing nature of search engines; Understanding a search engine's inner working; Preparing the index; Querying the index; Exploring on-page search ranking factors; Weighing search factors; Understanding the search algorithm; Ranking factor: body content; Serious ranking power: title tags and meta tags; Using heading tags (h1, h2, h3) ; Optimizing code quality and load speedMenus, internal navigation, and link structure; Image filenames and alt tags; Text attributes: bold, italics, and underline; Ranking factor: high page count; Fodder for search engines: fresh content; Using the subtle power of outbound links; Understanding off-page ranking factors; Links are the power; Creating natural links; Avoiding over-optimization; Converting visitors to customers: the third spoke of SEO; Creating conversion-based websites; Summary; Chapter 2: Customizing WordPress Settings for SEO ; Setting goals for your business and website and getting inspirationAnalyzing your audience; Determining the goal of your website; Following the leaders; Gauging competition in the search market; Knowing what WordPress already does for your SEO; Understanding WordPress' economical architecture; Building large sites quickly with WordPress; Earning respect with search engines; Leveraging WordPress' blogging capabilities; Displaying RSS feeds; Finding your RSS feed; Promoting your RSS feed; Automatically creating descriptive URLs with WordPress permalinks; Creating reliable, text-based navigation ; Engaging visitors with built-in collaboration, contribution, and community buildingEmploying user roles to get your team involved; Improving ranking with user comments; Using update services; Understanding what WordPress doesn't do for your SEO; Tackling duplicate content within WordPress; Overcoming landing page customization limitations; Understanding limitations on page-by-page navigation; Summary; Chapter 3: Researching and Working with Keywords; Building your site's foundation with keyword research; Understanding relevance and the effect of short-tail and long tail keywords ; Developing a powerful long tail search strategyResearching keyword search volume with online keyword tools; Google's SKtool; SEO Book's free keyword tool; Google Insights; Online keyword tool: Wordtracker's free keyword tool; Identifying and developing your keywords; Gathering keywords: Thinking about your customer's (imperfect) intent; Generating keyword ideas with online tools; Generating alternative keyword ideas with Google Sets; Generating alternative keywords with SEOTools Keyword Suggestion Scraper and Google Suggest; Building keyword lists with common qualifiers ; Analyzing customers' search behavior
• Sommario/riassunto: Optimize your website for popularity with search engines
• Altri titoli varianti: community experience distilled; WordPress Three search engine optimization; Word Press 3 search engine optimization; Word Press Three search engine optimization
• Titolo autorizzato: WordPress 3 search engine optimization
• ISBN: 9786613376589; 9781283376587; 128337658X; 9781847199010; 1847199011
• Formato: Materiale a stampa
• Livello bibliografico: Monografia
• Lingua di pubblicazione: Inglese
• Record Nr.: 9910971529703321
• Lo trovi qui: Univ. Federico II
• Serie: Community experience distilled