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[null,"1.","Record Nr.",null,"UNINA9910971529703321"]
[null,null,"Autore",null,"David Michael M."]
[null,null,"Titolo",null,"WordPress 3 search engine optimization : optimize your Website for popularity with search engines / / Michael David"]
[null,null,"Pubbl/distr/stampa",null,"Birmingham, United Kingdom : , : Packt Publishing, , 2011"]
[null,null,"ISBN",null,"9786613376589"]
[{"$nulls":4},"9781283376587"]
[{"$nulls":4},"128337658X"]
[{"$nulls":4},"9781847199010"]
[{"$nulls":4},"1847199011"]
[null,null,"Edizione",null,"[1st edition]"]
[null,null,"Descrizione fisica",null,"1 online resource (344 pages)"]
[null,null,"Collana",null,"Community experience distilled"]
[null,null,"Disciplina",null,"006.7"]
[null,null,"Soggetti",null,"Web search engines"]
[{"$nulls":4},"Search engines"]
[{"$nulls":4},"Blogs - Management"]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Note generali","Includes index."]
[null,null,"Nota di contenuto",null,"Cover; Copyright; Credits; About the Author; About the Reviewers; www.PacktPub.com; Table of Contents; Preface; Chapter 1: Getting Started: SEO Basics; Introducing SEO; Improving your rank on all search engines; Exploring the changing nature of search engines; Understanding a search engine's inner working; Preparing the index; Querying the index; Exploring on-page search ranking factors; Weighing search factors; Understanding the search algorithm; Ranking factor: body content; Serious ranking power: title tags and meta tags; Using heading tags (h1, h2, h3)"]
[{"$nulls":4},"Optimizing code quality and load speedMenus, internal navigation, and link structure; Image filenames and alt tags; Text attributes: bold, italics, and underline; Ranking factor: high page count; Fodder for search engines: fresh content; Using the subtle power of outbound links; Understanding off-page ranking factors; Links are the power; Creating natural links; Avoiding over-optimization; Converting visitors to customers: the third spoke of SEO; Creating conversion-based websites; Summary; Chapter 2: Customizing WordPress Settings for SEO"]
[{"$nulls":4},"Setting goals for your business and website and getting inspirationAnalyzing your audience; Determining the goal of your website; Following the leaders; Gauging competition in the search "]
[{"$nulls":4},"market; Knowing what WordPress already does for your SEO; Understanding WordPress' economical architecture; Building large sites quickly with WordPress; Earning respect with search engines; Leveraging WordPress' blogging capabilities; Displaying RSS feeds; Finding your RSS feed; Promoting your RSS feed; Automatically creating descriptive URLs with WordPress permalinks; Creating reliable, text-based navigation"]
[{"$nulls":4},"Engaging visitors with built-in collaboration, contribution, and community buildingEmploying user roles to get your team involved; Improving ranking with user comments; Using update services; Understanding what WordPress doesn't do for your SEO; Tackling duplicate content within WordPress; Overcoming landing page customization limitations; Understanding limitations on page-by-page navigation; Summary; Chapter 3: Researching and Working with Keywords; Building your site's foundation with keyword research; Understanding relevance and the effect of short-tail and long tail keywords"]
[{"$nulls":4},"Developing a powerful long tail search strategyResearching keyword search volume with online keyword tools; Google's SKtool; SEO Book's free keyword tool; Google Insights; Online keyword tool: Wordtracker's free keyword tool; Identifying and developing your keywords; Gathering keywords: Thinking about your customer's (imperfect) intent; Generating keyword ideas with online tools; Generating alternative keyword ideas with Google Sets; Generating alternative keywords with SEOTools Keyword Suggestion Scraper and Google Suggest; Building keyword lists with common qualifiers"]
[{"$nulls":4},"Analyzing customers' search behavior"]
[null,null,null,"Sommario/riassunto","Optimize your website for popularity with search engines"]