The value of business analytics : identifying the path to profitability / / Evan Stubbs
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| Autore: |
Stubbs Evan
|
| Titolo: |
The value of business analytics : identifying the path to profitability / / Evan Stubbs
|
| Pubblicazione: | Hoboken, N.J., : Wiley, 2011 |
| Edizione: | 1st edition |
| Descrizione fisica: | 1 online resource (338 p.) |
| Disciplina: | 658.4/01 |
| Soggetto topico: | Business planning |
| Strategic planning | |
| Decision making | |
| Industrial management - Statistical methods | |
| Classificazione: | BUS000000 |
| Note generali: | Description based upon print version of record. |
| Nota di bibliografia: | Includes bibliographical references and index. |
| Nota di contenuto: | The Value of Business Analytics: Identifying the Path to Profitability; Contents; Preface; Acknowledgments; CHAPTER 1: Introduction and Background; CHAPTER 2: The Importance of Business Analytics; CHAPTER 3: The Challenges of Tactical Delivery; CHAPTER 4: Defining the Value of Business Analytics; CHAPTER 5: Communicating the Value Proposition; CHAPTER 6: Creating the Execution Plan and Delivering Value; CHAPTER 7: Delivering the Measurement Framework; CHAPTER 8: Bringing It All Together; Glossary; About the Author; Index |
| Sommario/riassunto: | "Practical guidance for managers for getting projects started?and presenting the results when the project's doneThis book provides an integrated framework for communicating the value of business analytics, focusing on a four-stage methodology to help with: (1) communicating the value proposition, (2) building the business case, (3) creating the execution plan, and (4) measuring the value. Provides a plan for the execution of a successful business analytics program Reveals how to communicate the value of a project once it's done Presents an integrated framework for communicating the value of business analytics Targeted toward the senior management team, this book explains what business analytics is and the value it can bring to your organization"-- |
| Titolo autorizzato: | The value of business analytics |
| ISBN: | 9786613176585 |
| 9781118983881 | |
| 1118983882 | |
| 9781283176583 | |
| 1283176580 | |
| 9781118093412 | |
| 1118093410 | |
| Formato: | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione: | Inglese |
| Record Nr.: | 9911019664603321 |
| Lo trovi qui: | Univ. Federico II |
| Opac: | Controlla la disponibilità qui |
Serie:
Wiley and SAS business series.