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Record Nr. |
UNINA9911019664603321 |
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Autore |
Stubbs Evan |
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Titolo |
The value of business analytics : identifying the path to profitability / / Evan Stubbs |
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Pubbl/distr/stampa |
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Hoboken, N.J., : Wiley, 2011 |
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ISBN |
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9786613176585 |
9781118983881 |
1118983882 |
9781283176583 |
1283176580 |
9781118093412 |
1118093410 |
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Edizione |
[1st edition] |
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Descrizione fisica |
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1 online resource (338 p.) |
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Collana |
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Wiley & SAS business series |
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Classificazione |
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Disciplina |
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Soggetti |
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Business planning |
Strategic planning |
Decision making |
Industrial management - Statistical methods |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di bibliografia |
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Includes bibliographical references and index. |
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Nota di contenuto |
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The Value of Business Analytics: Identifying the Path to Profitability; Contents; Preface; Acknowledgments; CHAPTER 1: Introduction and Background; CHAPTER 2: The Importance of Business Analytics; CHAPTER 3: The Challenges of Tactical Delivery; CHAPTER 4: Defining the Value of Business Analytics; CHAPTER 5: Communicating the Value Proposition; CHAPTER 6: Creating the Execution Plan and Delivering Value; CHAPTER 7: Delivering the Measurement Framework; CHAPTER 8: Bringing It All Together; Glossary; About the Author; Index |
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Sommario/riassunto |
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"Practical guidance for managers for getting projects started?and presenting the results when the project's doneThis book provides an integrated framework for communicating the value of business analytics, focusing on a four-stage methodology to help with: (1) communicating the value proposition, (2) building the business case, |
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