03471nam 2200757 a 450 991101966460332120200520144314.09786613176585978111898388111189838829781283176583128317658097811180934121118093410(CKB)2550000000041787(EBL)697702(OCoLC)743204948(SSID)ssj0000542321(PQKBManifestationID)11351475(PQKBTitleCode)TC0000542321(PQKBWorkID)10509837(PQKB)10110714(MiAaPQ)EBC697702(CaSebORM)9781118093382(OCoLC)757519418(OCoLC)ocn757519418 (Perlego)1013207(EXLCZ)99255000000004178720110322d2011 uy 0engur|n|---|||||txtccrThe value of business analytics identifying the path to profitability /Evan Stubbs1st editionHoboken, N.J. Wiley20111 online resource (338 p.)Wiley & SAS business seriesDescription based upon print version of record.9781118093382 1118093380 9781118012390 1118012399 Includes bibliographical references and index.The Value of Business Analytics: Identifying the Path to Profitability; Contents; Preface; Acknowledgments; CHAPTER 1: Introduction and Background; CHAPTER 2: The Importance of Business Analytics; CHAPTER 3: The Challenges of Tactical Delivery; CHAPTER 4: Defining the Value of Business Analytics; CHAPTER 5: Communicating the Value Proposition; CHAPTER 6: Creating the Execution Plan and Delivering Value; CHAPTER 7: Delivering the Measurement Framework; CHAPTER 8: Bringing It All Together; Glossary; About the Author; Index"Practical guidance for managers for getting projects started?and presenting the results when the project's doneThis book provides an integrated framework for communicating the value of business analytics, focusing on a four-stage methodology to help with: (1) communicating the value proposition, (2) building the business case, (3) creating the execution plan, and (4) measuring the value. Provides a plan for the execution of a successful business analytics program Reveals how to communicate the value of a project once it's done Presents an integrated framework for communicating the value of business analytics Targeted toward the senior management team, this book explains what business analytics is and the value it can bring to your organization"--Provided by publisher.Wiley and SAS business series.Business planningStrategic planningDecision makingIndustrial managementStatistical methodsBusiness planning.Strategic planning.Decision making.Industrial managementStatistical methods.658.4/01BUS000000bisacshStubbs Evan872422MiAaPQMiAaPQMiAaPQBOOK9911019664603321The value of business analytics4417517UNINA