Supermarket differentiation in the UK : a theoretical and empirical investigation / / Cornelia Obitz
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| Autore: |
Obitz Cornelia
|
| Titolo: |
Supermarket differentiation in the UK : a theoretical and empirical investigation / / Cornelia Obitz
|
| Pubblicazione: | Hamburg, : Diplomica Verlag, 2009 |
| Edizione: | 1st ed. |
| Descrizione fisica: | 1 online resource (68 p.) |
| Disciplina: | 381.45664002573 |
| 381/.45664/002573 | |
| Soggetto topico: | Supermarkets - Great Britain |
| Product differentiation | |
| Note generali: | Title from cover. |
| Nota di bibliografia: | Includes bibliographical references. |
| Nota di contenuto: | Supermarket differentiation in the UK; TABLE OF CONTENTS; LIST OF FIGURES; CHAPTER 1 INTRODUCTION; CHAPTER 2 SETTING THE SCENE; CHAPTER 3 LITERATURE REVIEW; CHAPTER 4 METHODOLOGY; CHAPTER 5 FINDINGS AND ANALYSES; CHAPTER 6 CONCLUSION; REFERENCES; Appendix |
| Sommario/riassunto: | This book examines and explains the current situation and problems of supermarket chains in England. Supermarket chains are operating in a profitable market but they are confronted with the problem of high competition and compared to manufacturers they have only few possibilities to differentiate.Especially the importance of differentiation is questioned in this book. It is examined whether differentiation is really essential for gaining competitive advantage. For a comprehensive and substantiated demonstration secondary theoreatical data and a study with primary data is used.With |
| Titolo autorizzato: | Supermarket differentiation in the UK |
| ISBN: | 9783836620291 |
| 3836620294 | |
| Formato: | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione: | Inglese |
| Record Nr.: | 9910959494303321 |
| Lo trovi qui: | Univ. Federico II |
| Opac: | Controlla la disponibilità qui |