02493nam 2200589 a 450 991095949430332120240509124455.097838366202913836620294(CKB)2670000000053508(EBL)595273(OCoLC)679423112(SSID)ssj0000658962(PQKBManifestationID)12312520(PQKBTitleCode)TC0000658962(PQKBWorkID)10690720(PQKB)10496555(MiAaPQ)EBC595273(Au-PeEL)EBL595273(CaPaEBR)ebr10487901(Perlego)1798440(EXLCZ)99267000000005350820110831d2009 uy 0engurcn|||||||||txtccrSupermarket differentiation in the UK a theoretical and empirical investigation /Cornelia Obitz1st ed.Hamburg Diplomica Verlag20091 online resource (68 p.)Title from cover.9783836670296 3836670291 Includes bibliographical references.Supermarket differentiation in the UK; TABLE OF CONTENTS; LIST OF FIGURES; CHAPTER 1 INTRODUCTION; CHAPTER 2 SETTING THE SCENE; CHAPTER 3 LITERATURE REVIEW; CHAPTER 4 METHODOLOGY; CHAPTER 5 FINDINGS AND ANALYSES; CHAPTER 6 CONCLUSION; REFERENCES; AppendixThis book examines and explains the current situation and problems of supermarket chains in England. Supermarket chains are operating in a profitable market but they are confronted with the problem of high competition and compared to manufacturers they have only few possibilities to differentiate.Especially the importance of differentiation is questioned in this book. It is examined whether differentiation is really essential for gaining competitive advantage. For a comprehensive and substantiated demonstration secondary theoreatical data and a study with primary data is used.WithSupermarketsGreat BritainProduct differentiationSupermarketsProduct differentiation.381.45664002573381/.45664/002573Obitz Cornelia1810385MiAaPQMiAaPQMiAaPQBOOK9910959494303321Supermarket differentiation in the UK4361708UNINA