Strategic customer management : integrating relationship marketing and CRM / / Adrian Payne, Pennie Frow
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| Autore: |
Payne Adrian
|
| Titolo: |
Strategic customer management : integrating relationship marketing and CRM / / Adrian Payne, Pennie Frow
|
| Pubblicazione: | Cambridge, : Cambridge University Press, 2013 |
| Edizione: | 1st ed. |
| Descrizione fisica: | 1 online resource (xvi, 529 pages) : digital, PDF file(s) |
| Disciplina: | 658.8/12 |
| Soggetto topico: | Customer relations - Management |
| Classificazione: | BUS058000 |
| Altri autori: |
FrowPennie
|
| Note generali: | Title from publisher's bibliographic system (viewed on 05 Oct 2015). |
| Nota di bibliografia: | Includes bibliographical references and index. |
| Nota di contenuto: | pt. I. Introduction -- pt. II. Relationship marketing -- pt. III. Customer relationship management : key processes -- pt. IV. Strategic customer management implementation. |
| Sommario/riassunto: | "The strategic management of customer relationships is a critical activity for all enterprises. The means of effectively managing relationships with customers are typically addressed under the headings of relationship marketing and customer relationship management (CRM), to name but two terms used to describe the management of customer relationships"-- |
| Titolo autorizzato: | Strategic customer management |
| ISBN: | 1-107-23505-7 |
| 1-107-32675-3 | |
| 1-107-33651-1 | |
| 1-107-33485-3 | |
| 1-107-33319-9 | |
| 1-107-25542-2 | |
| 1-139-05741-3 | |
| 1-299-40890-7 | |
| 1-107-33568-X | |
| Formato: | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione: | Inglese |
| Record Nr.: | 9910828278903321 |
| Lo trovi qui: | Univ. Federico II |
| Opac: | Controlla la disponibilità qui |