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035   $a(OCoLC)833768679
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035   $a(PQKBTitleCode)TC0000856796
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035   $a(PQKB)10476251
035   $a(UkCbUP)CR9781139057417
035   $a(Au-PeEL)EBL1139582
035   $a(CaPaEBR)ebr10679178
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100   $a20120911d2013      uy         0
101 0 $aeng
135   $aur|||||||||||
181   $ctxt$2rdacontent
182   $cc$2rdamedia
183   $acr$2rdacarrier
200 10$aStrategic customer management $eintegrating relationship marketing and CRM /$fAdrian Payne, Pennie Frow
205   $a1st ed.
210   $aCambridge $cCambridge University Press$d2013
215   $a1 online resource (xvi, 529 pages) $cdigital, PDF file(s)
300   $aTitle from publisher's bibliographic system (viewed on 05 Oct 2015).
311   $a1-107-01496-4 
311   $a1-107-64922-6 
320   $aIncludes bibliographical references and index.
327   $apt. I. Introduction -- pt. II. Relationship marketing -- pt. III. Customer relationship management : key processes -- pt. IV. Strategic customer management implementation.
330   $a"The strategic management of customer relationships is a critical activity for all enterprises. The means of effectively managing relationships with customers are typically addressed under the headings of relationship marketing and customer relationship management (CRM), to name but two terms used to describe the management of customer relationships"--$cProvided by publisher.
606   $aCustomer relations$xManagement
615  0$aCustomer relations$xManagement.
676   $a658.8/12
686   $aBUS058000$2bisacsh
700   $aPayne$b Adrian$0522501
701   $aFrow$b Pennie$01654232
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910828278903321
996   $aStrategic customer management$94200293
997   $aUNINA